The Road To Respect, Peace Of Mind, And Freedom In Real Estate

The Complete System To List Expired Listings

How To Attract A Flood Of Motivated Leads and Clients

This system has already helped over 12,000 real estate agents to get out of a rut... End the grind of endless hours of prospecting... Get motivated leads to come to them... And build a profitable, predictable, and ENJOYABLE real estate business.

Will YOU be next? 

Borino's new Expired PLUS 4.0 System

Borino's new Expired PLUS 4.0 System

When was the last time you spent the whole weekend with your family?

Being a real estate agent can be stressful these days. You have to deal with difficult sellers, compete with other agents, prospect, follow up, put in long hours every day... Believe me, I know because I've been there.

And yet, some agents in your area are doing well, maybe even in your office. And homes are being listed and sold daily, so you know SOMEBODY is doing SOMETHING right.

The difference? The successful agents -- those who spend their weekends on the golf course -- use a system.

Hey, it's your coach Borino. Sometimes they call me “The Expired Guru”. I’ve been involved in real estate, marketing, and coaching for... well, let’s see... over 20 years now! I got my license in 1989 - the WORST possible time to start in real estate. So I do know a thing or two about hard times and struggles. And about bouncing back.

You can read more about my story later here.

But let's get back to YOU....

Your real estate coach Borino

Borino - Your Real Estate Coach


You already know that leads are the heart of your business. Without leads you don't have a business.  Leads lead to appointments, good listings, happy clients... And commissions. Leads are the fuel.

And expired listings are the ONLY motivated leads you have at your finger tips RIGHT NOW. Even in a hot market, there are ALWAYS listings that don't sell. Think about it...

You can get on your MLS and in five minutes you have a list of 10...15... 20 people who want to sell. Right now. Or really soon. Many are way more realistic about price the second time around. This makes pricing (and your job) much easier.

You can have a listing appointment this afternoon, signed contract by 4:30 PM, and be home for dinner. Then collect a nice  commission check in a few weeks. Repeat. Over. And Over.

122 Expireds - In A Hot Sellers Market

We are in a hot sellers market in my area. Multiple offers, homes selling in days, not enough listings... And yet there are ALWAYS expired listings being listed every day - regardless of the market.

  • EASY - You already have them in the MLS
  • CHEAP - You don't need a big budget
  • READY - Many are motivated to sell right away
  • REALISTIC about price (after months for sale)
  • APPRECIATIVE of a good agent
  • EDUCATED about the selling process


Let's suppose you contact one good expired per day. You look at five or even ten, but only one is worth going after.

That's 240 contacts in the next twelve months.

And let's assume that half of those relist with the same agent. That leaves 120 potential leads. Now let's say that one half of those are crappy listings or non-motivated sellers. You're left with 60 actual good leads.

And only half of those turn into listing appointments. That's 30 listing appointments. And let's be conservative again, and you only list 50% of them.

That means 15 listings. From only one contact per day. How much money is that?

Obviously this is just a hypothetical scenario and I am not implying you will get these results. But is it possible? Can you make just one contact per day? What if you made two?

How would your life change?

See, the change you're thinking about is not just about the money. Your spouse would finally stop doubting you, for one. But it's even more than proving something.

It's a lifestyle. The car, the house, the vacations, kids in a good school. It's paying off that nagging debt. It's being recognized and respected for being really good at something. It's sleeping well at night because you know exactly where your next check will come from. Or ten...

Why isn't EVERYBODY doing it?

You may be wondering... If expireds are this fast and easy, why isn't every agent in my town listing them? Or you may have even tried it yourself and it didn't work. Here is the problem...

Most agents mail the same boilerplate letter. Most agents recite the same old sales script. And most agents do not have the right system. And they're surprised when the expired seller gets angry saying "You are all the same!" He's right!

I will show you a different and more effective way... Not to mention an easier way!

NEW Approach To Expired Listings

Real estate agent with expired listing

No pressure, trust based approach

Unlike all other traditional techniques, the Expired PLUS uses a combination of advanced real estate marketing and communication methods that will help you form a powerful bond with your potential customers. This will result in both immediate listings and long term referral business.

From the very beginning, you position yourself NOT as a salesperson, but as a trusted counselor and an advisor. This is actually easy. And once you learn how to do it, you’ll never go back to the “old traditional ways” again.


real estate system multiple channels

Real Estate Agents Just Like You Using The Expired PLUS System

expired listings success
Chad and Sandy Neumann, Neumann Realty Corp.

My husband and I were brand new agents last year. We listed 1 out of every 14 expireds that we put on the Expired PLUS marketing system. Now we're getting 1-3 listing appointments a week at an even better listing rate... Thanks to your Expired System I have very easy listing appointments! Before I even show up, the sellers are ready to sign! In fact, our very first listing that sold was an expired! Thank you!!!

Kathleen Cooper, RE/MAX Professional Associates

I started going to expireds using your system about 2 weeks ago now, and I have already signed on my first listing and had another listing appointment yesterday for a home that we will be listing next week. Your system has some really cool ideas and I love incorporating them into my business.

Janice MacMillan, Century 21 Winnersville

Since starting Borino’s program without really even trying I am averaging 2-3 listings a month.Good, solid listings. As of October, I have gained 11 listings using the techniques Borino has taught me. This is such a user friendly program, the absolutely right choice for me.

If you are skeptical like I was, that this system might not work, email me! I would be absolutely happy to speak with you regarding my experience with Borino’s Expired Plus program. I am here to say, you will be amazed at the results you will get from using Borino’s program.

Travis Best, Coldwell Banker Sea Coast Realty

I actually listed my first expired the first week, so thanks for the great system! The letters & resume are great stuff! Now I’m currently negotiating a third expired listing that I picked up a little over a week ago. Once these two homes close, that will be almost $10,000 in commission income from expireds. Once the third home is under contract almost $15,000! And all of it just because of a small investment. Borino, you should charge more!!!

You realize that these agents have no special talent that would give them an advantage. They just use the system and follow simple instructions.

The Expired PLUS is different. As you can tell, I don't like hype. Maybe you were expecting something along the lines of...

DISCOVER: Autopilot Real Estate System Generates $174,760 In Commissions And Turns A Homeless Immigrant Into An Overnight Real Estate Success

And then I suppose you were expecting me to go on and talk about how thousands of my students have become successful and rich by following my advice, right? Well, I am sorry if you are disappointed.

I am just tired of telling that story to people -- but you can read it later here if you really want to.

See the fact is, the Expired PLUS is not for everybody. Expired listings do take work and patience. There is also some cost for the mail, resume, letters, and postcards. You're running a business after all. The Expired Plus System will NOT make you rich overnight. This is not a MAGIC BULLET.

But if you diligently follow my instructions, use the materials, and do it CONSISTENTLY, you could be taking listings your first week.

You can turn your business around in matter of weeks. Breathe easier, sleep better... And finally ENJOY your work.  All it takes is a belief, the right information, and the right tools.

I believe you can be successful, otherwise I would not waste your time or my time here. Do you believe? Really believe?
If you answered YES, then read on...

The Road To Respect, Peace Of Mind, And Freedom In Real Estate

Imagine having the entire "business in the box"

  • Where To Start
  • Where To Get Phone Numbers
  • What To Say
  • What To Mail And When
  • How To Set Appointments

Getting Past The Do Not Call Registry.
No Soliciting. Gated Communities.
No Phone Numbers.

The solution: MAIL. Use the Expired PLUS marketing artillery to reach even the hardest-to-reach sellers. And convert them into warm leads and clients.

No more cold contacts. These pieces will make the expireds feel like they know you -- and TRUST you. Let the direct mail do all your heavy lifting. Now isn't that an easier way to get business?

The Expired PLUS Contains


So you can relax, be real, and be YOURSELF

Seriously. Wouldn't you feel better if you didn't have to get people angry just by trying to talk to them? Or recite some sales lines like a trained parakeet? Or sell your dignity and comfort for a buck? (I tried. It doesn't work).

  • NO uncomfortable selling or hype
  • NO aggressive, pushy "closing"
  • NO "lines" that insult the sellers' intelligence
  • NO manipulation or pressure
  • NO traditional scripts used by other agents
Pushy real estate agent

Comfortable Scripts and Dialogs

"If you don't want to be treated just like every other agent, you cannot sound like every other agent." - Borino

advanced real estate scripts and dialogs


You will learn advanced communication techniques -- not as traditional "selling", but based on science. Latest psycho-linguistic research, NLP (neuro linguistic programming), and hypnotic patterns.

friendly scripts with expired listings


You will feel at ease and in CONTROL - communicating with the sellers. You will know how to build TRUST and connection through pleasant, natural conversations where you always know what to say.

Stand Out Instantly From Your Competition

Your Own Custom Brochure and Resume

Expired listings brochure

It's 2015, but some agents STILL show up only with their business card. You will have a professional brochure and an 8-page resume, custom-designed for expired listings.

You don't have to sell yourself. You don't have to explain how YOU are different. Let your marketing do it for you!

You get two versions: New Agent and Experienced Agent. It contains everything a seller wants to know:

  • Who You Are
  • How You Are Different
  • Why The Seller Should List With YOU
Stand out with better real estate marketing

Special BONUS Included

Private Coaching Session

You know how the other "coaches" send you a download link and a "good luck, you're on your own" email? Or they try to upsell you to a $1,000 per month coaching just so you can talk to somebody?

Once you come on board, you will get a private ONE-ON-ONE coaching session. With me personally. You and I will get on the phone and I will walk you through the system, help you set it up, and answer all your questions.

$199 Value

QUICK START Video Tutorials

You will have instant access to a set of short videos. You will see in detail how to set the system up so you can start converting expireds into leads and listings quickly.

$299 Value

Your Resume Analysis

Your brochure, the expired package and your resume are two of the most important marketing weapons against your competition. After you personalize it I will review it for you.

$149 Value

Total Bonus Value: $647 - Yours Free

You Will Also Get:

  • Free trial of the RedX System
  • Free trial of the Realty Juggler Contact Management System
  • Access to private Facebook Mastermind group
  • Free trial of the Listing University Advanced Coaching
  • Priority customer support


I know you may still feel a little hesitant or skeptical. I get that. See, there is nothing “magical” about the Expired PLUS. Sure, some agents use it and list three, four, five... Even six expireds per month.

And while that may seem amazing, consider this: You and I, as real estate marketers, have the ability to communicate with dozens and dozens of qualified expireds – literally – at the press of a button. And if you can communicate with someone, you can influence them... and ultimately turn them into a client.

Especially now, when you get on the MLS and in minutes you can have a long list of motivated sellers who need a good agent. When you think about it, the odds are really stacked in your favor.

My point is, YOU CAN DO THIS. You can make it work for you. All you have to do is let me show you how. Reach for my hand and let me help you. You can always back out later, at no risk to you. But at least you’ll never ask yourself, “What if?”

Borino's Expired PLUS real estate system

The New Expired PLUS 4.0 System

Yes Borino! Ship me the Expired Plus package so I can have plenty of leads, listings, and motivated clients I can help. I want to enjoy my work and have a profitable, predictable business. 

I know I'll finally get the free time, respect, and freedom I’ve always wanted. 

Only two easy payments of $199

SAVE  $50 One payment of $397   Only $347


Your purchase is 100% Risk Free.  Try the Expired PLUS for 60 days. If you’re not happy with it for any reason, simply let us know, send it back, and we’ll happily refund your money. No questions, no hassle.

real-estate-course-graduatesLet me get serious for a moment...

When you order from me, you become family.

You see, I put food in my kids' mouths when you exchange your money for my system. That relationship means something to me.

If you want to work with some other coaches who never sold a house in their life and who have no clue what it's like to be in the trenches.... If you want to pay $1,000 to someone who views you as a paycheck… I wish you the best of luck.

But when you work with me you work with a seasoned professional who takes this work and your business seriously.

Like family should.

And that’s a promise.

If you have any questions, please do not hesitate to contact me.

To your success,

Your Coach

PS: Maybe you're just starting out. Maybe you've been in this crazy business for years and have a few battle scars.

Maybe your goal is to land your first great listing, or maybe you want to jump from $100,000 to $300,000 this year.

Whether you sell track homes, condos, or ocean front mansions, the human psychology of your prospects is ALWAYS the same. The strategies and the insights you'll get will give you a huge advantage no matter where you are. So come on board.


What You Get...

  • NEW: A Step-by-step Guide To Expired Listings
  • Complete mailing library
  • "No pressure" scripts and dialogs
  • Expired brochure and resume
  • One-on-one coaching session with Borino
  • 60-day risk free guarantee
Expired PLUS real estate system
Yes, I Want ThisOnly two payments of $199

Yes, I Want ThisOnly $347

Real estate systems by Borino Productions