Easy Step-By-Step Marketing System
to List Expired Listings

This is not an easy real estate market: short sales, REOs, expired listings, and the economy. Hundreds of real estate agents are quitting every single day. It's harder and harder to survive the falling prices, stubborn sellers, tough competition, and lack of business. Believe me, I know... I've been there. So now you're faced with a choice:

Quit real estate and get a regular job
Struggle, prospect for hours every day, and hope for a deal here and there
Learn an effective system, follow it daily, and have plenty of leads and listings

Some agents are doing just fine; maybe even in your office... And expireds are getting listed and sold daily, so you know SOMEBODY is doing SOMETHING right. The fact is YOUR SUCCESS IS YOUR CHOICE. Your success depends on knowing what to do, what to say, and what to mail.

Expired Listings Letters Instant Download Download FREE expired listings letters and start listing expireds right now: First contact letter Expired brochure Follow up letter Audio course with instructions Plus... Receive FREE weekly tips, videos and practical advice on how to list expired listings. First Name: Email: I respect your privacy and will NOT stuff spam into your inbox! You may unsubscribe at any time. Privacy Policy

How much more would you make
if you only closed TWO EXTRA TRANSACTIONS
each month?

$7,000? $9,000? More?

You know agents doing it right now. Why not you?

EVERYTHING I'll share with you is what I successfully did every day. No theories. No fluff. Just proven marketing, tested direct mail, and useful information.

Here are some real comments from real agents:

Hello, my name is Borino. Sometimes they call me "The Expired Guru" ;-)
I've been involved in real estate, marketing, and training for... well, let's see... nineteen years now.

I was a 24-year old immigrant, barely speaking English, broke and clueless. Like you, I got into real estate with a big dream: to help people and to make a lot of money. But it was tough to be a rookie real estate agent: short sales all over the place, expired listings, REOs, foreclosures... Things were really slow. What was worse, I had absolutely no business experience. I didn't even know what "square feet" was! So I struggled and I failed. Over and over. For a brief time things got so bad I didn't even have enough money to pay rent so I had to sleep in my car.

For a while this old Cadillac was my transportation, my office, and my home.

I knew I had to do something fast to turn things around. I was fed up with being broke and stressed out all the time. I became a student that was ready (just like like you are now). It was then I met an agent (and a teacher) - who showed me the secret to tons of listings and commissions: expireds.

I was on my feet in a matter of months.

I rolled up my sleeves and went to work. It was like a movie: I went from an old clunker to a brand new red Benz, my own luxury condo with tennis courts and swimming pool, long vacations in Europe, ski trips. Life has been good, very good in fact.

But please understand, it's not about how great my life is, but HOW GREAT YOUR LIFE CAN BE. It's my turn to pass the success information onto you.

For the first time ever, I will open the doors and give you all my secrets: every single letter, postcard, and market update I sent. Every script that got me easy listing appointments. You'll get my complete resume and an expired package that crushed most of my competition before they even got a chance to talk with the seller. Every tool I used to successfully dominate the expired listings for years in my area.

Everything I have developed myself or learned from some great teachers, agents, and trainers...

Having dinner with Mike Ferry at his house in Newport Beach, California.

When I say successfully, I don't mean closing a transaction once in awhile. I mean solid, predictable, repeatable auto-pilot real estate marketing system that produces a nice flow of income for you every single month without breaking your back or your bank.

 

Jimmy Noble from Baltimore has been working expireds for the last couple of years. Here are his results...

Why Expireds?

• Easy to find - they are already waving their hand saying "Hey, we want to sell!"
• Inexpensive to market to
• Many are motivated to list and sell right away
• Frequently more realistic about pricing after months on the market
• Most expireds appreciate a good agent
• More educated about the listing process because they've already been trough it
• Plentiful in most markets
• Most of your competition doesn't know how to work expireds - they are winging it!
• Most of your competition doesn't have the right marketing tools

I made a great living selling expireds for years, and I'll show you exactly how I did it. Once I had the system in place, I sold 32 expireds in just ten months and earned

18105 Seine Ave	6915 Vanport Ave	4545 Layman Ave
13030 Cornuta Ave	4372 Princeton Ave	10925 See Dr
832 West Ave	9620 Walthall Ave	13114 Anola St
2520 Olive Ave	14603 Poutler Dr	14233 Allegan St
3630 Vista	8431 Summerfield Ave	9830 Armley Dr
7755 Bollenbacher	14108 Flomar Dr	10205 Sherrill Ave
10702 Rose Dr	10912 Dicky St	170 Gage Ave
8844 Dalewood Dr	10351 Eagan Ave	4614 Prada Dr
9303 Barkerville Ave	11035 Portada Ave	16442 Rushford Ave
15163 Anola St	4140 Workman Mill	8615 Alburtis Ave
10921 Parise Dr	1002 Macy Dr

Many more for several years after that. Expireds became my bread and butter. Now I'm ready to show you how to do it. You will have a complete blueprint with all the details. Slow market, competitive market, it doesn't matter.

If there are expired listings in your area,
and you're ready to go to work,
I'll show you how to get them.

Now, let me be clear: This is not for everybody. Expired listings do take some work and patience. There is also some cost for the mail, resume, letters, and postcards. The Expired Plus System will NOT make you rich over night.

But if you diligently follow my instructions, use the materials, and do it CONSISTENTLY, you could be taking listings your first week. Here is how it works...

Build credibility and trust through multiple marketing channels

Using a combination of advanced marketing and communication methods you will form a powerful bond with your potential customers. This will result in both immediate listings and long term referral business.

This is actually very easy.

And once I show you how to do it, you'll never go back to the "old prospecting ways" again.

The biggest obstacle you'll face is competition from other agents. But have you noticed that most agents don't have a good system in place? And the top producers that do will now have to compete with you and your powerful marketing.
Here is the scoop...

You will get a complete package:

1. The Expired Plus Course book with the Quick Start Guide
2. From Dreams to Reality book
3. Disc loaded with my best expired listing letters, postcards and updates
4. My resume - a powerful expired listing brochure
5. Two DVDs with one-on-one private coaching
6. Money Amplifier visualization tool
7. The X-Tracker business analysis and tracking
8. A video explaining the resume marketing
9. A video explaining the X-Tracker and its benefits
10. Two audio books with all the scripts, tips and dialogs

Expired Plus 2.0 Course Book

Complete Guide to Expired Listings - the 2010 Edition
Just updated - over 140 pages loaded with tips, techniques, and real life examples. You will learn how to research, find, and contact the hottest expired leads, how to beat your competition and get a chance to list properties before anybody else.

I will walk you through the entire process, step-by-step. I'll explain every script, share with you every insight, and build your confidence. By the time you're done, you will be miles ahead of your competition. You will be educated, prepared, inspired and ready to go. Plus you'll get a couple of tips 99.9% of other agents NEVER even heard of.

Expired Listing Letters, Postcards, and Updates CD

Some sellers only need to read your resume and the cover letter, and they are ready to set up a listing appointment. Others are more hesitant and need more time. Or you can't reach them. This is where strong direct mail campaign does the trick.

You'll get a CD loaded with a complete library of my best expired listings letters. Each is written specifically to eliminate sellers' objections and pique their interest. Also included is a set of powerful full-color postcards and market updates. They will keep your name constantly in front of the sellers that hesitate to list again. Your mail campaign will keep reminding them of you and compel them to call you.

Copy the entire library into your system such as Top Producer, print the postcards, and you're ready to go (the letters are in MS Word format and the postcards in MS Publisher). You have enough
great fresh marketing materials for up to one full year:

• Cover letter with your resume - different & engaging
• 26 Powerful emotion-based follow up letters
• 8 Full color postcards focused on benefits of listing with you
• "Newer agent" versions included
• Neighborhood update template - Just Listed or Just Sold

Good direct mail makes your job so much easier. Imagine your phone ringing:
"Hi, you've been sending us some real estate information. We'd like to talk to you about selling our house." It doesn't get any easier that this.

The Expired Plus 2.0 Coaching DVD Set

Imagine... You and I spend three full days together. I walk you through the whole system and teach you everything; one-on-one. Every secret. Every technique: from scripts and dialogs to body language and confidence. How to communicate and influence sellers using advanced NLP techniques.

• How the truth is told
• How sellers make decisions (and tips to influence them)
• How to build trust - sometimes in MINUTES
• Physiology of confidence
• Build instant connection with the new "Core" communication technique
• Setting up your marketing materials
• Disarm every objection using my brand new "Construct Method"
• And tons more...

Two DVDs loaded with over four hours of tips, tricks, and tools you can apply right away. Brand new stuff that NOBODY has seen before.

Audio Scripts and Dialogs

I never believed in aggressive selling or closing. I was never comfortable with tricks and sleazy tactics. And neither were my clients. Because of my background in film acting, it was easy for me to develop natural scripts that melt resistance and lead effortlessly to appointments and listings.

You will know what to say, how, when, and most importantly WHY to say it. These are easy dialogs created as a combination of the latest psycho-linguistic research and years of my experience both as an actor and an agent. You'll ask the best questions to get inside your prospect's mind.

You will feel in control and at ease, communicating WITH the sellers. You will learn how to have pleasant conversations where no aggressive closing is needed. And here is the best news...

You don't have to memorize some silly used car sales scripts. In fact you don't need to memorize anything. Just load it on your iPod and listen. That's all there is to it.

Throughout the X-Plus course, I will share with you real-life conversations with real expireds. I'll teach you how to say the right thing without sounding like a robot or an annoying telemarketer. With the right direction and a little practice your conversations will flow easily and naturally, even with the more emotional sellers.

Agent Resume

In today's market, you must stand out from your competition, or you're toast. I'll show you a personal resume loaded with everything an expired seller wants to know:

• Who you are
• How you are different
• Why they should list with you

This is not a cheap little black and white brochure that ends up in the trash, but fourteen full-size pages of solid marketing. Each page is specifically written and designed to address a question or a concern expired listings have. You can deliver or mail it to sellers and watch their doors open for listing appointments.

Even if some homeowners don't re-list with you right away, they often keep it. I had clients call me eight months later because they were impressed with the resume package.

You will get a PDF version, plus a fully editable Microsoft Publisher version. Replace the samples with your information, pictures, and text, and it's ready to go.

The expired package with my resume was my secret weapon that eliminated most of my competition right from the start. It made sellers notice me. Now you can have everything I used - every single page.

Plus, I'll give you tips on making the entire package so powerful, some expireds WILL CALL YOU THE SAME DAY to come and list their house. Just be prepared that there will be agents scratching their heads wondering how you pull it off and get so many listings.

Yeah, some agents will not be happy; but then again, they don't pay your bills.

From Dreams to Reality

You have probably tried all the positive thinking, affirmations, visualizations, watched The Secret... and yet your success is still outside your reach, right?

So you tell yourself "Just be patient." NONSENSE! How would you like to follow a simple seven-step formula that produces fast results? Not in the future, but NOW!

This is a 64-page guide, written specifically for you to reach your real estate and financial goals - RIGHT NOW while you still get to enjoy life!

• Eliminate insecurity
• Enhance your self-esteem
• Increase your inner power
• Literally re-program your mind to reach your dreams
• Create perfect blue print of your success
• Knock down every barrier that stands in your way
• Turn your dreams into reality

It's not a matter of IF, but a matter of HOW. Everything is possible, if you know how. Dream big! No "pie in the sky" positive thinking theory, but a real guide that produces real results.

There is plenty of wealth out there waiting for you.

I'll show you how to get there quickly and easily in seven simple steps; whether it's more money, less stress, more business, or a better future.

The Money Amplifier

How can something as simple as the Money Amplifier be so powerful? Can you really program your mind to make a specific amount of money? Stories and studies prove that you can. This visualization tool is specifically designed to enhance your income abilities and help you reach your commission goals.

You'll find out how a famous Hollywood actor used this exact tool to make $10 million dollars.

The X-Tracker

Do you wonder what it would take to earn $75,000... $90,000... $115,000 in commissions from expireds? You have all the tools. You have the right mind set. And now you get your own business analyst. This nifty Excel spread sheet will:

• Visually anchor your success
• Keep you focused on your dreams and goals
• Evaluate your situation so far
• Project monthly and yearly listings
• Help you set up a solid business plan
• Track your progress
• Project your weekly and yearly income
• Calculate the number of contacts, appointments, and listings needed
• Hold yourself accountable to stay on track

Quick Guide

I know... it almost seems like too much, doesn't it? Don't worry, the Quick Guide breaks down everything into simple steps. Each day you follow a few easy assignments. In just fourteen days, you will completely understand all the concepts. You will know how to implement your marketing, and go after leads and listings.

A complete real estate marketing system

Turn-key business in the box - a real estate marketing system with all the cutting-edge tools and solid information you need to succeed in the expireds game. I'll share with you EVERYTHING - no holds barred. Are you ready to get started? Hang on, we're not done yet. I'm going to throw in three special FREE bonuses...

FREE BONUS #1 - Expired Boot Camp ($499 Value)

Normally I don't do one-on-one email coaching anymore. This is different. I'm pulling out all the stops. I am ready to do WHATEVER IT TAKES to inspire you, to guide you, and to make sure you're successful. So for six weeks, you and I will exchange weekly emails. We'll go over what worked, what didn't, and how to make your next week even better. You can ask questions, clarify things, and ask for directions - anything goes. You will be inspired, and you will stay on track.

FREE BONUS #2 - Quarterly Teleconferences - The X-Club ($799 Value)

Once you come on board and get the X-Plus, things don't end. On the contrary, we're just getting started. You'll get a free 12-month membership in the X-Club. Every three months you and I will get together with other X-ers and we'll talk about success, problems, solutions, tips...

We'll go over what works and why. We'll share ideas and tips. You'll get to ask questions and get answers from me and from other successful X-ers.

It's like our own private elite all-inclusive country club. Except it won't cost you a dime.

FREE BONUS #3 - Your Resume Analysis ($225 Value)

Your expired package and your resume are two of the most important marketing tools. If done right, they will open the doors and make listing expireds easy and effortless. After you put your package together, I will review it for you. I'll analyze each page, your marketing pieces, and your cover letter.

We'll go over what is good, and what needs work (and why). We'll tweak the design, colors, paper, text, photos... everything, to make sure the package delivers maximum marketing impact.

Total Bonus Value: $1,548

How much is it?

The entire package is only $499 right now only $247- about what you spend each month on gas driving flaky buyers around. Plus you'll get $1,548 in bonuses - FREE. Now you really have NO EXCUSES to jump start your business quickly! Just one expired sold will pay for it, and a LOT more. There are NO recurring charges and no on-going membership fees.

100% UNCONDITIONAL MONEY-BACK GUARANTEE

I know this stuff works. It made me wealthy, it has made many others wealthy. The only question is, will it work for you? No matter what I say, the proof is in the pudding. I am convinced it will. So convinced in fact, I'm willing to put my money where my mouth is.

Use the the entire system for a FULL 180 days. Put it to work for six months and see for yourself. I expect one of two things: Either a great testimonial about your success, or a returned package in the mail. Yep, it's that simple. If the X-Plus (and myself) don't live up to your expectations, if you don't get the results I promised, simply shoot me an e-mail, throw all the books and the CD back into an envelope and send it back. I will PROMPTLY refund every penny - no questions asked, no hassle.

The fact is, if your business doesn't experience a significant boost... if you don't increase the number of solid leads and salable listings, then I don't deserve your money. Simple as that.

All right, there you have it, right in front of you. I did my part. Now it's your turn. Your future is in your hands. Maybe you're struggling, working long hours, prospecting, going door-to-door, cold calling like I used to... It's time to finally turn things around.

All it takes is a belief, the right information, and the right tools. I believe you can be successful, otherwise I would not waste your time or my time here. Do you believe? Then take the next step and invest in yourself.

Borino

PS: There is plenty of bogus stuff out there. I know you may be hesitant because you've been burned before. I get that. See, there is nothing "magical" about the X-Plus. Sure, some agents use it and list three, four, five... even six expireds every single month.

And while that may seem amazing, consider this: You and I, as real estate marketers, have the ability to communicate with dozens and dozens of qualified expireds - literally - at the press of a button.

And if you can communicate with someone, you can influence them... and ultimately turn them into a client. When you think about it, the odds are really stacked in your favor.

My point is, YOU CAN DO THIS. You can make it work for you. All you have to do is let me show you how.

Reach for my hand and let me help you. You can always back out later, at no risk to you. But at least you'll never ask yourself, "What if?"

Do you have question? Contact Borino

EXPIRED PLUS 2.0
Borino Productions
703 Pier Ave #171
Hermosa Beach, California 90254
1-800-573-8492

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© Borino