For Agents Who Need Leads and Listings NOW

Complete System To List Expired Listings

Without Being Pushy. Or Having Tons Of Experience.

  • Step-by-step Guide To Listing Expired Listings
  • Complete set of letters and postcards
  • Expired brochure and agent resume
  • New "NO PRESSURE" scripts and dialogs
  • Quick start video tutorials
  • Personal one-on-one coaching with Borino
Borino's new Expired PLUS 4.0 System

Borino's new Expired PLUS 4.0 System

Being a real estate agent is NOT easy these days. You have to deal with difficult, picky sellers, compete with other agents, prospect, follow up, put in long hours every day... Believe me, I know because I've been there.

And yet, some agents in your area are doing well, maybe even in your office. And homes are being listed and sold daily, so you know SOMEBODY is doing SOMETHING right.


The difference is a system. Agents who do well (and not just with expired listings) have an organized system:

  • What to do daily
  • What to mail
  • What to say
Your real estate coach Borino

Borino - Your Real Estate Coach

Hey, it's your coach Borino. Sometimes they call me “The Expired Guru”. I’ve been involved in real estate, marketing, and training for... well, let’s see... over 20 years now! Here is my story so far...

I was born in the former Communist Czecho-Slovakia. Both of my parents are successful actors and writers. It was pretty natural for me to pick up the family tradition from an early age. I starred in my first film when I was eight. Many more followed, plus some theater and television.

I was never fond of the Communist system. And apparently, the commies felt the same way about me. I got in trouble with the oppressive government. They kicked me out of drama college, and I was "blacklisted" -- no more films, no work, no future.


At the age of 24 I defected and arrived in the land of dreams, California. Not having any connections or resources, I had to quickly figure out what to do. Since I didn’t speak English very well, acting was pretty much out of the question. I tried several jobs, including a telemarketing sales, but got fired in just a couple of days because "I wasn't closing 'em hard enough."

Then I stumbled upon an ad for a free real estate school.

I got my real estate license in 1989. If you remember those years, it was the WORST possible time to get in the business. Trust me, I experienced EVERYTHING about a bad real estate market: REOs, foreclosures, short sales, prices dropping fast.

This is where all other real estate 'gurus' tell you how they went from nothing to superstar their first year. Well, not this guru...

Borino - the expired coach and guru - just arrived in Los Angeles

Borino - new immigrant just arrived in Los Angeles

This old clunker became my office AND my home.


I was beyond broke. Things got so bad, I had to live in my old car. But as they say, when the student is ready, the teacher appears. I met three people who have changed my life:

  • Tony Robbins who showed me how my head and my beliefs where my biggest obstacle.
  • Mike Ferry, who taught me the basics – how to make a decent living selling real estate on a budget.
  • Art Scott – who introduced me to expired listings.



The light bulb went on!  Things began to click. I found my niche – the expireds. Little by little I figured out a systematic approach. I discovered what worked, and began to duplicate it over and over. It was like a movie: In less than a year I went from an old clunker to a brand new red Mercedes, my own luxury condo with tennis courts and swimming pool, long vacations in Europe, ski trips... Life has been good, very good in fact.

Success in real estate

Not trying to impress you with my lifestyle, but to INSPIRE you how awesome YOUR life can be.

Dinner at Mike Ferry's house in Newport Beach, CA

Later, I started teaching other agents. I trained Realtors at the Quantum Training Center in Long Beach, California. I set up marketing systems for agents all across the US, some generating to this day over 100 deals per year. I became one of the most trusted experts on marketing, real estate, and communication.

Please understand... I'm not here to impress you with my life, but to inspire YOU HOW GREAT YOUR LIFE CAN BE. It’s my turn to pass the success information onto you.

I will open the doors and give you all my secrets: every single letter, postcard, and market update I sent. Every script that got me easy listing appointments. You’ll get my complete resume and an expired package that crushed most of my competition before they even got a chance to talk with the seller.

You will get every tool I used to successfully dominate the expired listings for years in my area. 


  • Easy to find - all you need is MLS
  • Inexpensive to market to
  • Many are motivated sell right away
  • More realistic about price (after months for sale)
  • They appreciate a good agent
  • Educated about the selling process

If they are some expireds in your area and you’re ready to work, I will show you how to get them.

Now, let me be clear: This is not for everybody. Expired listings do take work and patience. There is also some cost for the mail, resume, letters, and postcards. You're running a business after all. The Expired Plus System will NOT make you rich overnight. This is not a MAGIC BULLET.

But if you diligently follow my instructions, use the materials, and do it CONSISTENTLY, you could be taking listings your first week.

I will personally walk you through the whole system and help you set it up so you're up and running quickly.

Maybe you’re struggling, working long hours, prospecting, going door-to-door, cold calling like I used to… It’s time to finally turn things around.

All it takes is a belief, the right information, and the right tools. I believe you can be successful, otherwise I would not waste your time or my time here. Do you believe?

Real estate agent prospecting expired listings

The Secret To Success With Expired Listings

Real estate agents who do well with expireds have FIVE things in common:

  • Positive Attitude
  • Systematic Approach
  • Powerful Scripts and Dialogs
  • Effective Marketing Materials
  • Well Organized Follow Up

NEW Approach To Expired Listings

Real estate agent with expired listing

No pressure, trust based approach

Unlike all other traditional techniques, the Expired PLUS uses a combination of advanced real estate marketing and communication methods that will help you form a powerful bond with your potential customers. This will result in both immediate listings and long term referral business.

From the very beginning, you position yourself NOT as a salesperson, but as a trusted counselor and an advisor. This is actually easy. And once you learn how to do it, you’ll never go back to the “old traditional ways” again.


real estate system multiple channels

The Expired PLUS Is A Complete Real Estate System

  • NEW 2015 Expired PLUS course book
  • Powerful FIRST CONTACT letter
  • 8 Follow up letters with "magnetic" call to action
  • 8 Marketing blitz follow up pieces
  • Expired PLUS step-by-step map
  • Friendly "no pressure" dialogs
  • 180-day follow up plan
  • 21 Seller phone number sources
  • Free trial membership to the Listing University
  • Customized brochure specifically for expired listings
  • High-impact resumes: new and experienced agent
  • "From Dreams To Reality" to accelerate your success
  • CD loaded with the latest marketing materials
  • One-on-one coaching session with Borino
  • Quick Start video tutorials
  • 60-day unconditional money back guarantee
  • Postcards specifically for expired listings
  • ...and more!
The new Expired PLUS 4.0 System

The new Expired PLUS 4.0 System

YES, I WANT TO LIST EXPIREDSOnly two payments of $199

Real Estate Agents Using The Expired PLUS System

expired listings success
Chad and Sandy Neumann, Neumann Realty Corp.

My husband and I were brand new agents last year. We listed 1 out of every 14 expireds that we put on the Expired PLUS marketing system. Now we're getting 1-3 listing appointments a week at an even better listing rate... Thanks to your Expired System I have very easy listing appointments! Before I even show up, the sellers are ready to sign! In fact, our very first listing that sold was an expired! Thank you!!!

Kathleen Cooper, RE/MAX Professional Associates

I started going to expireds using your system about 2 weeks ago now, and I have already signed on my first listing and had another listing appointment yesterday for a home that we will be listing next week. Your system has some really cool ideas and I love incorporating them into my business.

Janice MacMillan, Century 21 Winnersville

Since starting Borino’s program without really even trying I am averaging 2-3 listings a month.Good, solid listings. As of October, I have gained 11 listings using the techniques Borino has taught me. This is such a user friendly program, the absolutely right choice for me.

If you are skeptical like I was, that this system might not work, email me! I would be absolutely happy to speak with you regarding my experience with Borino’s Expired Plus program. I am here to say, you will be amazed at the results you will get from using Borino’s program.

Travis Best, Coldwell Banker Sea Coast Realty

I actually listed my first expired the first week, so thanks for the great system! The letters & resume are great stuff! Now I’m currently negotiating a third expired listing that I picked up a little over a week ago. Once these two homes close, that will be almost $10,000 in commission income from expireds. Once the third home is under contract almost $15,000! And all of it just because of a small investment. Borino, you should charge more!!!

You Will Learn...

  • The PSYCHOLOGY of an expired listing
  • Best "no push" methods to contact expired sellers
  • 21 Sources of sellers' phone numbers
  • How to deal with the Do Not Call List
  • How to handle angry and difficult expireds
  • How to eliminate and handle even the toughest OBJECTIONS
  • Best day and time to contact expireds
  • Effective follow-up secrets: What to mail when
  • How to go from first contact to listing appointment
  • Advanced strategies to list expireds BEFORE your competition...
Real estate agent prospecting expired listings

Expired Listings Letters, Postcards, and Mailers

Complete Marketing And Follow Up

Expired listings letters and postcards

Comfortable Scripts and Dialogs

"If you don't want to be treated just like every other agent, you cannot sound like every other agent." - Borino

advanced real estate scripts and dialogs


You will learn advanced communication techniques -- not as traditional "selling", but based on science. Latest psycho-linguistic research, NLP (neuro linguistic programming), and hypnotic patterns.

friendly scripts with expired listings


You will feel at ease and in CONTROL - communicating with the sellers. You will know how to build TRUST and connection through pleasant, natural conversations where you always know what to say.

The Expired PLUS Contains


  • NO uncomfortable selling or hype
  • NO aggressive, pushy "closing"
  • NO "lines" that insult the sellers' intelligence
  • NO manipulation or pressure
  • NO traditional scripts used by other agents
Pushy real estate agent

Your Expired Brochure and Your Resume

Stand Out Instantly From Your Competition

Expired listings brochure

It's 2015, but some agents STILL show up only with their business card. You will have a professional brochure and an 8-page resume, custom-designed for expired listings. You get two versions: New Agent and Experienced Agent. It contains everything a seller wants to know:

  • Who You Are
  • How You Are Different
  • Why The Seller Should List With YOU
Stand out with better real estate marketing

Traditional Approach Vs. The Expired PLUS Approach


  • Same 'canned' script used by many agents
  • One contact only
  • Boilerplate letter and a business card
  • No organized follow-up
  • Traditional sales-based aggressive approach
  • Ad hoc, 'numbers game' method


  • Friendly dialog based on connection and trust
  • Multiple contacts through several marketing channels
  • Custom expired package with a special brochure
  • Complete follow-up sequence
  • Advanced method based on NLP and psychology
  • Systematic, step-by-step, duplicatable approach

Special BONUS Included

Private Coaching Session

You will get a private ONE-ON-ONE coaching session. Borino will personally walk you through the system, help you set it up, and answer all your questions.

$199 Value

QUICK START Video Tutorials

You will have instant access to a set of short videos. You will see in detail how to set the system up so you can start converting expireds into leads and listings quickly.

$299 Value

Your Resume Analysis

Your brochure, the expired package and your resume are two of the most important marketing weapons against your competition. After you personalize it Borino will review it for you.

$149 Value

Total Bonus Value: $647 - Yours Free

You Will Also Get:

  • Free trial of the RedX system
  • Free trial of the Realty Juggler Contact Management
  • Access to private Facebook Mastermind group
  • Free trial of the Listing University Advanced Coaching
  • Priority customer support


I know you may still feel a little hesitant or skeptical. I get that. See, there is nothing “magical” about the The Expired PLUS. Sure, some agents use it and list three, four, five... Even six expireds every single month.

And while that may seem amazing, consider this: You and I, as real estate marketers, have the ability to communicate with dozens and dozens of qualified expireds – literally – at the press of a button. And if you can communicate with someone, you can influence them... and ultimately turn them into a client.

Especially now, when you get on the MLS and in minutes you can have a long list of motivated sellers who need a good agent. When you think about it, the odds are really stacked in your favor.

My point is, YOU CAN DO THIS. You can make it work for you. All you have to do is let me show you how. Reach for my hand and let me help you. You can always back out later, at no risk to you. But at least you’ll never ask yourself, “What if?”

Borino's Expired PLUS real estate system

The New Expired PLUS 4.0 System

YES, I WANT TO LIST EXPIREDSOnly two payments of $199


Your purchase is 100% Risk Free.  Try the Expired PLUS for 60 days. If you’re not happy with it for any reason, simply let us know, send it back, and we’ll happily refund your money. No questions, no hassle.

What You Get...

  • NEW: A Step-by-step Guide To Expired Listings
  • Complete mailing library
  • "No pressure" scripts and dialogs
  • Expired brochure and resume
  • One-on-one coaching session with Borino
  • 60-day risk free guarantee
Expired PLUS real estate system
Get Started NowOnly two payments of $199

Real estate systems by Borino Productions