Category Archives: expired listing letters

Calling expired listings

I am putting together a system of mailings to expireds and FSBOs.  In your opinion will your letters, and system work without the call?  I just want to follow a system that has been proven that does not make me get on the phone and hate my business. ~Mike Orem, Utah Thanks for the email,…

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Angry Listing Agent

Hey Borino, I just got an ugly email from a past listing agent. She said that the letters that I’m mailing out are very unprofessional and are putting the past agents in a bad light. (This is a quick summary of the nasty email and phone call I got.) The homeowners are sending these letters to…

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A Peek Inside the New Borino HQ

Here is another tool we use here in the Borino Marketing HQ every day. It is a white board alternative from Whitey Board. Just stick on, smooth it out, and it’s ready to go. Very inexpensive (the 8×5 was $100), removable, and it works great for tracking, planning, mind-maps, brainstorming or writing notes. Check it…

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Expired Listings Tip: They want to go with another agent

“I just spoke with an Expired and she said they are planning to list next week. But they are going with an agent who was referred to them. I told her I would still call her next week, but what should I say? How can I get an appointment?” Going up against an agent who…

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Mailing Christmas Cards To Expired Listings? Wait!

We all get them, right? The corporate Christmas or, more politically correct “Holiday Best Wishes” mass-mailing cards: Warmest Wishes from the Law Firm, Peace on Earth from the mortgage company, and Season’s Greetings from the insurance agent. Sometimes even hand-signed (probably a lousy annual job for the receptionist) and with a phone number, just in…

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It’s Not Working

Charles posted a very candid comment about not being able to get good results with expireds: “Unfortunately 98-99% of the expireds do not have phone numbers, and those that do have the phones disconnected. I have a series of four letters that I send with poor results (only one sale so far, after many monts…

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Expired Listings: A Simple Plan

Rene — a RE/MAX agent from Toronto has just started using the Expired PLUS. As part of the package he got a free one-on-one coaching session with me. A few days later he sent me this follow up: “I just wanted to send you quick note and let you know how my first week has…

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New real estate marketing and communication technique – The Connector Formula

Imagine one day, while having your morning coffee, you read an article in the paper on green tea. You learn that 2,000 participants in a study done in Iceland experienced rejuvenation and much more youthful appearance by drinking two cups of green tea a day. Then you turn the page and forget all about the…

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The Scratch and Dent Sale

Wow, what a great weekend! We closed the office early on Friday and I took off for a nice long weekend with great friends, great snow, and awesome skiing. Getting up the mountain was a bit hairy – the snow storm made the road beautiful but tricky to drive. At the end we did make…

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How to List One Expired Listing per Week

“ Mr. B, How many contacts should I be working with on a weekly basis, on average, if  my goal is 1-2 listings per week?” ~ Mike Charleston, S.C. Good question, Mike… You should be working with as many as you can handle (the more the better, of course). And as many as it takes to…

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