Category Archives: real estate marketing tools

Mailing Christmas Cards To Expired Listings? Wait!

We all get them, right? The corporate Christmas or, more politically correct “Holiday Best Wishes” mass-mailing cards: Warmest Wishes from the Law Firm, Peace on Earth from the mortgage company, and Season’s Greetings from the insurance agent. Sometimes even hand-signed (probably a lousy annual job for the receptionist) and with a phone number, just in…

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How to List One Expired Listing per Week

“ Mr. B, How many contacts should I be working with on a weekly basis, on average, if  my goal is 1-2 listings per week?” ~ Mike Charleston, S.C. Good question, Mike… You should be working with as many as you can handle (the more the better, of course). And as many as it takes to…

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I was fired….

“You make it sound so easy!” said one of my private coaching clients after we finished another round of role-playing. “Yeah, I was born with this awesome talent for real estate scripts.”  I said laughing. The truth is, I am a bad salesman. Horrible. No joke. I was fired – yes FIRED – from my…

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New agent worries

Here is a cool email: “Borino, I may not have been able to afford your Expired Plus system, but I’ve followed your marketing plan for a month and have managed to sell 5 homes (my first five). Thanks for the great advice!” Mike Exit Realty, Alabama In my latest seminar,  I’ll show you exactly what…

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How to have more expired listings… and business in general

Sharron, a newer agent sent me this: “You have been just the encouraging kick in the a*s I have needed. Thanks! I still need to work on my daily “to do”. Help?? ~ Sharron Doing stuff matters. Doing the RIGHT STUFF is important – and we’ll get to that in a moment. But first…. There…

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Good real estate news

Real estate market is coming back. That’s the conclusion of today’s AP article. The U.S. housing market has started to recover from the most far-reaching crisis since the Great Depression, data released Thursday show. Sales of previously occupied homes rose for the third month in a row in June. Summer’s here. Buyers are out. And…

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Me vs. Foreclosures, Short Sales and REOs

Here is snippet from a real estate forum: “I must say Borino you made a tight webpage. In my neck of the woods taking listings isn’t converting much to sales. In a regular market I could see the numbers working like your excel video. I can see in my mls (area) however everything that is…

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8 Mail Tips for Better Response from Expired Listings

Bryan asks: Hi Borino, I purchased your Expired Listings system awhile back and I have a  question for you.  What do you think if using window envelopes?  I have a great mail merge program and it would be WAY easier for me to send the letters in this form.  Have you ever tried it? Good…

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re: questions about expired listings

Kathleen wrote to me: “Need your help. It’s hard for me to call expireds because i don’t have the confidence.” I also got this one from Maricela: “Do you think that expired listings are good to do right now?” The DNC Registry, no phone number, “why didn’t you show my house when it was listed?”….…

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Direct Mail is Dead

“Direct Mail Is Dead” read a headline on a busy real estate forum recently. Maybe you’ve seen it. What followed was a frustrated post from an agent complaining about not getting any returns on his Just Sold post card campaign. Nice design, heavy gloss paper, nice photo of the property. This poor guy mailed hundreds and…

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