Three-Step Success Accelerator Formula

Boy was it fun back in California for a few days! Yes, I do like it on the East Coast but I tell ya, there is something cool about the beaches, the ocean, surfing… Especially now when it’s 32 in DC. Anyway, I made you a quick new video. It’s one of many new ideas I picked up from…

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Perfect Day

It was almost nine when he finally made it home. Another day in real estate…. Stressful, long — and yet, not really all that productive. Yeah, so much for being your own boss, great commission potential and freedom. Jim is a diligent, ambitious, and smart. Prospecting, working expired listings, marketing, following up, trying every day……

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How to list an expired listing – this week

Want to know the secrets to listing one expired per week? Than you’ll like this. On Friday (that’s July 27, 2012) I’m teaching a LIVE training on expired listings. Register here It’s about: How to help more expireds who want/need YOU Actually getting paid for your work (imagine that!) How to speed up the Contact-Lead-Listing process Why most agents screw it…

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A Peek Inside the New Borino HQ

Here is another tool we use here in the Borino Marketing HQ every day. It is a white board alternative from Whitey Board. Just stick on, smooth it out, and it’s ready to go. Very inexpensive (the 8×5 was $100), removable, and it works great for tracking, planning, mind-maps, brainstorming or writing notes. Check it…

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Here Is The Proof

Ryan is a cool guy. A brand-new agent. Here is his first email: “You asked for comments last week and I’m sorry I’m taking till now, but  I can’t tell you how much your program is helped me. I’ve watched all your webinars and followed all your advise. YOU ARE THE BEST! I’ve been my…

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How Far To Go With Expireds?

Borino, How far back is too far to go for expired listings to market to? ~ Mike, RE/MAX Go as far back as you can, even a year or two. Many owners who tried to sell and move in the past will sooner or later try again. Old expireds are often BETTER and EASIER to…

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How to Contact Expired Listings – Part 1

How would you like to contact expired listings easily and list an expired within the next seven days? And I’m not talking some over-priced junk with bossy sellers, carpet from 1964 and a doberman named Killer. I mean a nice clean listing. Reasonable,motivated seller. And priced to move. I was recently invited to do an…

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Expired Listings Tip: They want to go with another agent

“I just spoke with an Expired and she said they are planning to list next week. But they are going with an agent who was referred to them. I told her I would still call her next week, but what should I say? How can I get an appointment?” Going up against an agent who…

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Mailing Christmas Cards To Expired Listings? Wait!

We all get them, right? The corporate Christmas or, more politically correct “Holiday Best Wishes” mass-mailing cards: Warmest Wishes from the Law Firm, Peace on Earth from the mortgage company, and Season’s Greetings from the insurance agent. Sometimes even hand-signed (probably a lousy annual job for the receptionist) and with a phone number, just in…

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It’s Not Working

Charles posted a very candid comment about not being able to get good results with expireds: “Unfortunately 98-99% of the expireds do not have phone numbers, and those that do have the phones disconnected. I have a series of four letters that I send with poor results (only one sale so far, after many monts…

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