Expired Listings: A Simple Plan

Rene — a RE/MAX agent from Toronto has just started using the Expired PLUS. As part of the package he got a free one-on-one coaching session with me. A few days later he sent me this follow up: “I just wanted to send you quick note and let you know how my first week has…

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EXPIRED LISTING: “We’re going to wait… And think about it.”

This was a good expired listing. Three clean bedrooms, decent size, nice yard. It needed a new driveway but other than that, very saleable listing. Sellers – an older couple – were planning to move to Oregon. Kids were out of the house and it was too much upkeep and too much hassle for them.…

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New real estate marketing and communication technique – The Connector Formula

Imagine one day, while having your morning coffee, you read an article in the paper on green tea. You learn that 2,000 participants in a study done in Iceland experienced rejuvenation and much more youthful appearance by drinking two cups of green tea a day. Then you turn the page and forget all about the…

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The Scratch and Dent Sale

Wow, what a great weekend! We closed the office early on Friday and I took off for a nice long weekend with great friends, great snow, and awesome skiing. Getting up the mountain was a bit hairy – the snow storm made the road beautiful but tricky to drive. At the end we did make…

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How to List One Expired Listing per Week

“ Mr. B, How many contacts should I be working with on a weekly basis, on average, if  my goal is 1-2 listings per week?” ~ Mike Charleston, S.C. Good question, Mike… You should be working with as many as you can handle (the more the better, of course). And as many as it takes to…

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I was fired….

“You make it sound so easy!” said one of my private coaching clients after we finished another round of role-playing. “Yeah, I was born with this awesome talent for real estate scripts.”  I said laughing. The truth is, I am a bad salesman. Horrible. No joke. I was fired – yes FIRED – from my…

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Trouble with Expired Listings

Just got this email: “I am having trouble getting good numbers for expireds. What is the best way to contact expireds?” Donna Keller-Williams If you’re not getting good results with expireds, you’re not alone as you can see.  I have some cool new tips and tricks for ya. And if you’re not too busy next…

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Trouble With the Guarantee

Lex is a newer agent in Beverly Hills, California. He needed listings quickly so came on board the Expired PLUS. But he ran into some questions and issues. Mainly, his broker wouldn’t let him use the sale guarantee: “I will sell your house in 90 days or I’ll sell it for free”. It’s not uncommon.…

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NLP, Hypnosis, Persuasion, Influence…and Real Estate???

Just when you thought you’ve seen every single gimmick, scam and snake oil special, here comes a new course on how to market to and influence people — using NLP and hypnosis elements. Sounds pretty crazy, doesn’t it? I know…. I would be skeptical myself. Here is the scoop… I’ve been studying and using this…

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Where There is a Wil…

I’ve heard it over and over. Where there is a will, there is a way. So often in fact, I let it zip by without even realizing what it means. Really means. Occasionally, I feel like things are way too difficult. I’m ready to throw in the towel, feeling sorry for myself. Complaining about life…

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