Me vs. Foreclosures, Short Sales and REOs

Here is snippet from a real estate forum: “I must say Borino you made a tight webpage. In my neck of the woods taking listings isn’t converting much to sales. In a regular market I could see the numbers working like your excel video. I can see in my mls (area) however everything that is…

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8 Mail Tips for Better Response from Expired Listings

Bryan asks: Hi Borino, I purchased your Expired Listings system awhile back and I have a  question for you.  What do you think if using window envelopes?  I have a great mail merge program and it would be WAY easier for me to send the letters in this form.  Have you ever tried it? Good…

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re: questions about expired listings

Kathleen wrote to me: “Need your help. It’s hard for me to call expireds because i don’t have the confidence.” I also got this one from Maricela: “Do you think that expired listings are good to do right now?” The DNC Registry, no phone number, “why didn’t you show my house when it was listed?”….…

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will they hate me because of expired listings?

Gwen sent this email: “Borino, I posed the question about expireds at an office meeting… Other agents told me that going after expireds would quickly get me hated in this local RE community! This response has made me hesitant! MY QUESTION:  How does your program address this issue?  I have closed one sale with a…

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Direct Mail is Dead

“Direct Mail Is Dead” read a headline on a busy real estate forum recently. Maybe you’ve seen it. What followed was a frustrated post from an agent complaining about not getting any returns on his Just Sold post card campaign. Nice design, heavy gloss paper, nice photo of the property. This poor guy mailed hundreds and…

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A Letter To Expired Listing

Ten Reasons to List With Me Today I received a expired listings sample letter from a very ambitious, hard working agent. He wanted my opinion… Nice headline, well-thought out points explaining why this particular agent is a head of the completion. Strong impressive selling points, and all the facts that are important. There is, however,…

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Expired Listings, Edison, Colonel… Oh My!

“Thomas Edison failed 1,000 times before he invented the light bulb.” “Colonel Sanders offered his recipe to 1,000 restaurants before one finally took it.” WOW. Perseverance, you think? Bull. That’s what I think. God, I can’t tell you how many times I’ve heard that “inspirational” perseverance nonsense from all the ra-ra trainers, motivational snake oil…

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Expired Listings Are Just Too Hard

“It’s just too hard” That’s what the email said: – “It’s just too hard, Borino. I’m leaving the business. Your emails are great. My motivation is not.” I know. We are in a crazy market. Tumbling economy. Hard times. Selling real estate for living? Right now? Crazy. I know. But still… It got me thinking.…

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Expired Listing Psychology

Here is an article from my old mentor and coach Art Scott. Art was an expert on expired listings. If you want to practice amateur psychiatry, start chasing expired listings. In 1987, my first year in the business, I attended a training seminar featuring real estate speaker and trainer Walter Sanford. I was blown away…

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Prospecting Expired Listings – Is It Ethical?

My grandfather’s favorite saying was: “De gustibus non est disputandum.” Grandpa was a smart man. Ambitious, personable and honest. You’d like him. He would make a good real estate agent. Would he be good with expireds? Or would he consider going after expired listings too tacky? As with most things in real estate (and in…

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