Expired Listings, Real Estate Marketing Tools

I Need a Sample Expired Listing Letter

| Expired Listings Tips

“I need a sample expired listing letter to send out. I am new and want to make sure that I send out the right letter to the homeowners. Thank you.” wrote a real estate agent from California recently.

I spent two years perfecting my expired listing letter I sent to the expireds with my resume. Re-writing, testing, editing… Constantly looking for that perfect paragraph that would finally make the phone ring with “Come list our house, please!” But it never did. Here is the problem…

When a listing expires, the owners get from 20 to 50 expired listing letters within 48 hours! That is one BIG pile of mail. It doesn’t matter how powerful my letter is, how well written it is, it will get lost in the stack of others. That’s the bad news…

The answer is not in ONE letter. One expired listing letter will never do. If you really want to list a bunch of expireds, you must use multiple contacts using multiple methods. Let me give you an example…

Some sellers prefer letters. They open every one, read it carefully, and are influenced by the message. Others respond better to post cards. They prefer the short and sweet message, and they like the interesting visual elements.

Others sellers review your resume page by page. Some will closely read your web site. Some will read your emails you send them. Some only engage over the phone. And some like to meet you in person. It just depends…

And then there is another group of sellers that you need to approach using a mix of all the real estate marketing tools. Since you don’t know what will work with whom, you have to do it all, do it well, and do it consistently. For how long? Until you (or somebody else) list the house.

It was not unusual for me to list a house that had expired 12 months ago. Most agents give up after a few mailings. If you stay persistent, keep sending well written expired listing letters, postcards, updates – anything that’s interesting, it will pay of handsomely.

1 Comment to I Need a Sample Expired Listing Letter