June 6th, 2007
Simple (and Cheap) Real Estate Marketing Plan
Posted by
Borino in
Marketing Tips, Expired Listings Tips
“Does anyone know of a successful marketing strategy, or a marketing tool that you have had success with… I need help!!”
As a matter of fact I do. How would you like to get your business up and running within the next 90 days, guaranteed? Here is a simple (and cheap!) plan. Can you do it for the next three months? If you can, you will get plenty of leads, listings, and business. Go for it!
Daily Plan:
- Talk to 2 expired listings on the phone, or preferably in person
- Talk to 1 FSBO in person
- Knock on 25 doors around your listing, your company listing, or a pending sale. Pass out fliers with the property/sale information, your information, and offer for a free CMA, or an invitation to your Open House.
- Talk to 3 people on your SOI (sphere of influence list) and ask them for business or a referral:
- Your family
- Your school friends
- Your neighbors
- Other businesses you frequent (gas station, dry cleaners, grocery store, etc)
- Preview 3 properties for sale in your area
- Read for 30 minutes or more a non-fiction book (inspiration, real estate, financing, sales)
- Practice 30 minutes: scripts and dialogs on listing presentation, prospecting dialogs, expireds dialogs,etc.
Weekly Plan:
- Every week take one successful agent to lunch and ask for tips.
- Hold at least one open house.
- Take one day off, relax, and enjoy the day.
There you have it. Follow it every day - every single day - and you will be successful.
Simple enough… I could do this, I think. Especially the ‘day off’ part
How can I make business to happen for me when I am knew and no experience no listings and never done a transaction my self? Is there a way to make it happen?
Yes, there is, Flavia.
1. Follow the planas outlined - above. Don’t change anything, just do it exactly as written.
2. Educate yourself. Go to as many real estate seminars and workshops as you can.
Read sales books. Read real estate news. Soak up as much information as your brain can handle.
Learn from others. Go on listing appointments with other agents. Sit on open houses with them. Go along when they show property.
3. This is a big one….
HAVE FUN. Find ways to enjoy it your work. Look at it as an adventure, a great new opportunity. It’s supposed to be fun!