Expired Listings, Real Estate Marketing Tools

April 28th, 2008

Sell the sucker already, damn it!

Posted by Borino in Expired Listings Tips

Those were his exact words. And he wasn’t smiling. Neither was I.

I swear I thought I’ve done everything right. Everything! Great CMA, smooth listing presentation.
We were just a bit too high on the price, but not by too much.

The house was decent and fairly clean. I had the lock box on, the sign up, good description
in the MLS, several promising showings…. and nothing. Not one offer.

Mr. Zimmer - the seller was getting ancy. I could just tell he began to wonder if he hired the right guy.

What was worse, it was an expired - my specialty.
Look I do this every day. This is my expertise. I can get it done, watch.”

My usual cocky attitude was beginning to melt like Frosty in July. Not fun, you know…

Have you been there? A good listing, priced well, shows well, you’re sure you got in the bag…
and three months later not a single low ball, let alone a decent offer?

I know. It’s crazy, this market. You can do everything right and still not get paid. So what do you do?

Well, I can tell you what I did. Not only that, another veteran agent and expert in getting even the hard ones sold will show you her tactics as well.

My friend and author Jennifer Allan - yes the Sell With Soul Jennifer - and I will spend 90 minutes with you and go over all the secrets and tricks to get even the toughest listings sold and get paid:

  • Four things you must do before a listing appointment
  • Three factors that make or break every deal
  • How to build trust with a seller in minutes (and why)
  • What does “price it right” really mean and how to actually do it
  • The dangers of overpriced listing
  • Effective marketing tools to attract more agents and more buyers
  • The biggest mistake I made with Mr. Zimmer and how I fixed it
  • …and tons more.

We’ll chat on Saturday, May 3, at 8:30 AM Pacific Time.
Come join us and learn some cool stuff.

From Listed To SOLD Teleconference

The teleconference is free, all you have to do is register.

And if you remind me, I’ll tell you how I sold Mr. Zimmer’s house in 28 days. ;-)

From Listed To SOLD Teleconference

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