Sharron, a newer agent sent me this:
“You have been just the encouraging kick in the a*s I have needed. Thanks! I still need to work on my daily “to do”. Help??
~ Sharron
Doing stuff matters. Doing the RIGHT STUFF is important – and we’ll get to that in a moment. But… Continue reading

There is an army of salespeople standing by, ready to make your phone ring. Always available, dutifully talking to expired listings, potential sellers and buyers. Nothing can stop them: no spam filters, no Do Not-Call-Registry, not even a locked front door will prevent them from completing their mission.
Take command of your Direct Mail Army! [...]

Real estate market is coming back. That’s the conclusion of today’s AP article.
The U.S. housing market has started to recover from the most far-reaching crisis since the Great Depression, data released Thursday show. Sales of previously occupied homes rose for the third month in a row Continue reading

Bryan asks:
Hi Borino,
I purchased your Expired Listings system awhile back and I have a  question for you.  What do you think if using window envelopes?  I have a great mail merge program and it would be WAY easier for me to send the letters in this form.  Have you ever tried it? [...]

Kathleen wrote to me: “Need your help. It’s hard for me to call expireds because i don’t have the confidence.”
I also got this one from Maricela: “Do you think that expired listings are good to do right now?”
The DNC Registry, no phone number, “why didn’t you show my house when it was listed?”…. [...]

“Direct Mail Is Dead” read a headline on a busy real estate forum recently. Maybe you’ve seen it. What followed was a frustrated post from an agent complaining about not getting any returns on his Just Sold post card campaign.
Nice design, heavy gloss paper, nice photo of the property. This poor guy mailed hundreds and hundreds [...]