Confession time. If you’re like me, you probably hate working with finicky, picky, difficult buyers, right? Chauffeuring them around, spending half a weekend going from house to house… Just so they can change their mind at the end.

No thanks! BUT…
What if you could have dozens and dozens of qualified leads to chose from? And only [...]

Today I’m chatting with Jimmy Noble from Baltimore, Maryland. Recently I posted a short video Jimmy had sent me. Tons of people watched it – so many in fact, it crashed the media server for a day. And then an avalanche of questions.
“How does he do it? What is his day like? “Does [...]

Sharron, a newer agent sent me this:
“You have been just the encouraging kick in the a*s I have needed. Thanks! I still need to work on my daily “to do”. Help??
~ Sharron
Doing stuff matters. Doing the RIGHT STUFF is important – and we’ll get to that in a moment. But first….
There is to it than [...]

There is an army of salespeople standing by, ready to make your phone ring. Always available, dutifully talking to expired listings, potential sellers and buyers. Nothing can stop them: no spam filters, no Do Not-Call-Registry, not even a locked front door will prevent them from completing their mission.
Take command of your Direct Mail Army! Your [...]

I recently wrote a post about the real estate marketing getting better in many areas. There are more buyers out there actually making offers and buying, and more sellers ready to move. This is the time to ramp up the listing inventory and go after expired listings and FSBOs.
Pat Argo replied:
“ Borino, my biggest problem [...]

Real estate market is coming back. That’s the conclusion of today’s AP article.
The U.S. housing market has started to recover from the most far-reaching crisis since the Great Depression, data released Thursday show. Sales of previously occupied homes rose [...]

Here is snippet from a real estate forum:
“I must say Borino you made a tight webpage. In my neck of the woods taking listings isn’t converting much to sales.
In a regular market I could see the numbers working like your excel video. I can see in my mls (area) however everything that is selling is [...]

Bryan asks:
Hi Borino,
I purchased your Expired Listings system awhile back and I have a  question for you.  What do you think if using window envelopes?  I have a great mail merge program and it would be WAY easier for me to send the letters in this form.  Have you ever tried it? [...]

Kathleen wrote to me: “Need your help. It’s hard for me to call expireds because i don’t have the confidence.”
I also got this one from Maricela: “Do you think that expired listings are good to do right now?”
The DNC Registry, no phone number, “why didn’t you show my house when it was listed?”…. and many [...]

Gwen sent this email:
“Borino, I posed the question about expireds at an office meeting… Other agents told me that going after expireds would quickly get me hated in this local RE community! This response has made me hesitant!
MY QUESTION:  How does your program address this issue?  I have closed one sale with a first time [...]