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	<title>The X-Files &#187; Featured Articles</title>
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	<link>http://expiredplus.com/x-files</link>
	<description>Borino on expired listings, real estate marketing and the zen of success</description>
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		<title>The Scratch and Dent Sale</title>
		<link>http://expiredplus.com/x-files/2011/03/the-scratch-and-dent-sale/</link>
		<comments>http://expiredplus.com/x-files/2011/03/the-scratch-and-dent-sale/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 23:01:23 +0000</pubDate>
		<dc:creator>borino</dc:creator>
				<category><![CDATA[expired listing letters]]></category>
		<category><![CDATA[expired listings]]></category>
		<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://expiredplus.com/x-files/?p=264</guid>
		<description><![CDATA[Wow, what a great weekend! We closed the office early on Friday and I took off for a nice long weekend with great friends, great snow, and awesome skiing. Getting up the mountain was a bit hairy &#8211; the snow storm made the road beautiful but tricky to drive.
At the end we did make it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://expiredplus.com/x-files/wp-content/uploads/2011/03/snow-road.jpg"><img class="alignright size-full wp-image-265" title="snow-road" src="http://expiredplus.com/x-files/wp-content/uploads/2011/03/snow-road.jpg" alt="" width="165" height="119" /></a>Wow, what a great weekend! We closed the office early on Friday and I took off for a nice long weekend with great friends, great snow, and awesome skiing. Getting up the mountain was a bit hairy &#8211; the snow storm made the road beautiful but tricky to drive.</p>
<p>At the end we did make it to the cabin just fine. And the next day? Just <em><strong>perfect</strong></em>. Blue skies, great snow, no crowds and <strong>LOADS of fun</strong>. Check it out:</p>
<div id="attachment_269" class="wp-caption aligncenter" style="width: 310px"><a href="http://expiredplus.com/x-files/wp-content/uploads/2011/03/borino-skitrip1.jpg"><img class="size-full wp-image-269 " title="Borino skiing" src="http://expiredplus.com/x-files/wp-content/uploads/2011/03/borino-skitrip1.jpg" alt="" width="300" height="207" /></a><p class="wp-caption-text">Don&#39;t I look as if I knew how to ski? <img src='http://expiredplus.com/x-files/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p></div>
<p style="text-align: left;">I got back yesterday&#8230;. A little tired from all the skiing, but feeling GREAT. So I wanted to share the love with ya! See, we have recently gotten <strong>four brand new Expired PLUS 2.0 packages</strong> back because of a shipping goof (Peggy insists it was the USPS, I&#8217;m blaming the gremlins). Regardless&#8230; These are unopened, perfectly fine, ready to get you leads and listings sets. BUT&#8230;</p>
<p style="text-align: left;">We can&#8217;t sell them as brand new anymore. So if you don&#8217;t mind a little dent or a tiny scratch on the book cover,<strong> you will save yourself $100 from the original price and you&#8217;ll be ready to list expireds. </strong></p>
<div id="attachment_271" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-271  " title="Expired PLUS system" src="http://expiredplus.com/x-files/wp-content/uploads/2011/03/expired-plus-used-300x225.jpg" alt="" width="300" height="225" /><p class="wp-caption-text">Brand-new Expried PLUS ready for grabs. That big box underneath is the new shipment of Open House PLUS.</p></div>
<p style="text-align: left;"><del>So if you want to get your hands on one of the Expired PLUS packages and save a bundle, <strong><a title="expired plus real estate system" href="http://expiredplus.com" target="_blank">order here</a></strong> and type in &#8220;<strong>100</strong>&#8221; as a discount coupon on the right side of the check out page. That&#8217;s it. Enjoy!</del></p>
<h2 style="text-align: left;">SORRY &#8211; ALL SOLD OUT</h2>
<p style="text-align: left;"><strong>Borino</strong></p>
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		<slash:comments>4</slash:comments>
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		<title>Expireds, Hurdles and Magic</title>
		<link>http://expiredplus.com/x-files/2010/05/expireds-hurdles-and-magic/</link>
		<comments>http://expiredplus.com/x-files/2010/05/expireds-hurdles-and-magic/#comments</comments>
		<pubDate>Wed, 12 May 2010 20:06:05 +0000</pubDate>
		<dc:creator>borino</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://expiredplus.com/x-files/?p=204</guid>
		<description><![CDATA[She was a 72-year old grand-grand mother. Selling a house here and  there. Just part-time, to pay the bills. But Lydia wanted to do more.  She wasn&#8217;t ready to quit and retire. Not yet. So we got to talk. I gave  her some tips, a few letters, a copy of my resume&#8230;
She [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Lydia" src="http://www.expiredplus.com/graphics/lydia-image.jpg" alt="" width="59" height="85" />She was a 72-year old grand-grand mother. Selling a house here and  there. Just part-time, to pay the bills. But Lydia wanted to do more.  She wasn&#8217;t ready to quit and retire. Not yet. So we got to talk. I gave  her some tips, a few letters, a copy of my resume&#8230;</p>
<p>She rolled  up her sleeves and went to work. And I tell you, even I was surprised  when she came back and showed me the results. Seven &#8211; <strong>SEVEN </strong>listings  in a single month!<em><strong> &#8220;Agent of the Month&#8221;</strong></em> award  (out of over 120 agents)!</p>
<p>Here is my point. If Lydia can do it,  so can you. If a young rookie like Jimmy can make over $100,000 his  first year, so can you. If bunch of other agents are doing it right now,  so can you.</p>
<p>Hey, if a 24-year old emigrant like me can do it,<strong> you can absolutely do it as well.</strong></p>
<p>This is NOT a rocket  science. Some rules, some good marketing, a little perseverance, knowing  what to say, what to do and how to influence people&#8230; That&#8217;s about it.</p>
<p>You  know the hardest part for me? The piece I always have the most  difficulty with? To <strong>believe</strong>. Believe that <strong>it  CAN be done</strong>. That I can do it. The rest is easy. Or at least  easier.</p>
<p>Maybe none of this really applies to you. Maybe you have  good listings and you&#8217;re doing OK. BUT if you&#8217;re not where you&#8217;d like to  be then we should fix it. Fast.<strong><em> Now </em>is the time. </strong>Summer&#8217;s  coming and that&#8217;s always a perfect time to ramp up the business.<img class="alignleft" style="margin: 5px;" src="http://www.expiredplus.com/graphics/borino-magic.jpg" alt="borino  magic" width="103" height="144" /></p>
<p>What is it for you? What is that ONE  thing that&#8217;s in your way? Imagine I handed you a <em>Harry Potter magic  wand</em> that could change one part of your business instantly&#8230; What  would you ask for right now?</p>
<p>On Saturday at 8:30 AM Pacific  we made some magic happen.</p>
<p>This was an X-Club seminar with no &#8220;guests&#8221;, no pitching and no   nonsense. Just practical info to inspire you and to quickly get  you  where you want to be. There were couple of brand new things I wanted to  share with you. Like  <strong>the three phrases</strong> to use with  expireds to diffuse their anger,  hook them and influence them Gravity  style. Good stuff.</p>
<p><strong>Listen to the replay &#8211; and please post your comments and feedback. Always love to hear from you! Thanks!</strong></p>
<p><strong> </strong></p>
<p>Download the seminar to your iPod or iPhone <a title="Magic - audio seminar - Borino" href="http://borino-audio.s3.amazonaws.com/magic-5-15-2010.mp3">here</a></p>
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		<slash:comments>7</slash:comments>
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