I’ve been studying and using this stuff for years. Some of the techniques are even incorporated in the Expired Plus 2.0. But I’ve never taught anybody. Until now…. Gravity PLUS will change the way you communicate and influence people. Enjoy the trailer. More free videos to come…

Occasionally, I feel like things are way too difficult. I’m ready to throw in the towel, feeling sorry for myself. Complaining about life not being fair. And then, life sends me a little reminder. Like this morning…

Imagine a woman, a mother, a business owner, going about her daily life. Raising a small baby, having a family, a husband, the usual responsibilities, just like you and I. Except, Barb has no arms. I tell ya, her courage, strength and the whole matter-of-fact approach to life has changed my attitude. Suddenly, a few obstacles in this (sometimes crazy) real estate business or a few expireds are not big deal. Thanks for the reminder, Barb.

Enjoy!

She rolled up her sleeves and went to work. And I tell you, even I was surprised when she came back and showed me the results. Seven – SEVEN listings in a single month! “Agent of the Month” award (out of over 120 agents)!

Here is my point. If Lydia can do it, so can you. If a young rookie like Jimmy can make over $100,000 his first year, so can you. If bunch of other agents are doing it right now, so can you.

Hey, if a 24-year old emigrant like me can do it, you can absolutely do it as well.

This is NOT a rocket science. Some rules, some good marketing, a little perseverance, knowing what to say, what to do and how to influence people… That’s about it.

You know the hardest part for me? The piece I always have the most difficulty with? To believe. Believe that it CAN be done. That I can do it. The rest is easy. Or at least easier.

Maybe none of this really applies to you. Maybe you have good listings and you’re doing OK. BUT if you’re not where you’d like to be then we should fix it. Fast. Now is the time. Summer’s coming and that’s always a perfect time to ramp up the business.

What is it for you? What is that ONE thing that’s in your way? Imagine I handed you a Harry Potter magic wand that could change one part of your business instantly… What would you ask for right now?

On Saturday at 8:30 AM Pacific we made some magic happen.

This was an X-Club seminar with no “guests”, no pitching and no nonsense. Just practical info to inspire you and to quickly get you where you want to be. There were couple of brand new things I wanted to share with you. Like the three phrases to use with expireds to diffuse their anger, hook them and influence them Gravity style. Good stuff.

Listen to the replay – and please post your comments and feedback. Always love to hear from you! Thanks!

Download the seminar to your iPod or iPhone here

“Borino, I may not have been able to afford your Expired Plus system, but I’ve followed your marketing plan for a month and have managed to sell 5 homes (my first five).

Thanks for the great advice!”

Mike Exit Realty, Alabama

In my latest seminar,  I’ll show you exactly what I taught Mike. I have tons of tips and ideas to go over. I’m really looking forward to chatting with you – can you tell?

Here are just some of the questions from you we’ll cover:

• How a new agent went from 0 to 5 transactions in 30 days – step by step
• What to do if you don’t have testimonials
• Fastest & best way to get buyers, sellers, leads to get started
• How to compete with veteran agents
• How to get listings as a new agent
• How do you build your confidence when you don’t have any transactions right now?

Listen to the recording below – and please leave a comment! Let me know what you think.

The “UNStuck” seminar Jennifer Allan and I did on Saturday is one of them. This real estate business can get pretty crazy and stressful at times. Deals falling apart, tough sellers, canceled listings, buyers who get cold feet. It can be a challenge to make it through the day without loosing your sanity.

Jennifer and I share our favorite tips and strategies. What to do when things go sideways. How to quickly get back in the groove. How to avoid some of the problems in the first place, and how to put fun back into the day-to-day work. Check it out. Just click the play button below. And please – write your comments. Let me know if the info was helpful.

Sounds familiar, right? It happens to every single one of us. Once in a while things just go sideways. Deals fall apart at the last minute. Cash just runs out. Listings cancel.

Bills pile up.

And life takes a quick (and ugly) turn for the worse. Stress…. Lots of stress.

The “positive thinking” fix is not enough. But there are solutions. Some are easy and some are quick to get you “unstuck” and back on track.

I will co-host a show with my friend Jennifer Allan about keeping your spirits up and your enthusiasm intact, even when – or especially when life throws you a curve ball.

No new age airy-fairy stuff (well, OK, maybe just a little bit

Lots of practical tips and techniques to get back in the groove quickly.

Saturday, April 10
8:30 AM Pacific Time – 11:30 AM Eastern Time

So grab a cup of java and come and join us. The registration is free.

What if you could have dozens and dozens of qualified leads to chose from? And only pick the good ones. Only the easy, qualified clients who are ready to buy NOW. Wouldn’t that be cool?

PLUS, imagine talking to an expired listing or walking into a listing appointment and telling the seller:

“Here is another advantage of listing with me. As soon as we put your house up for sale, I will contact every potential buyer in my database and let them know about your home. And I currently have over 140 of them“.

Now that’s powerful. Talk about standing out.

I know, how in the world would you get so many qualified buyer leads without spending tons of money (or time)?

I didn’t know either… Until I met Josh.

This guy has it down. Simple system. Easy to follow. No big budget. No BS. Just tons of quality leads. All from Craigs List.

Sounds crazy, right? I want to know how he does it. So I got Josh on the phone and got the answers. And since you’re my subscriber, you can listen to our conversation. Plenty of great ideas and tips. Check it out… and please leave a comment!

How to quickly generate leads from Craigslist

Q&A Follow up

Download the seminar
Download the Q&A

More info and tips from Josh

“How does he do it? What is his day like? “Does he call or knocks on the door?”

So I spent over an hour with Jimmy on the phone. Going over every single question you guys sent.

• Jimmy walks us through his day (I was kind of surprised – no weekends?)
• How Jimmy tracks his leads (no, it’s not on Top Producer!)
• Check out how he solved the “no track record-no testimonials” problem
• How Jimmy convinces an expired to list with him
• How he sold 30 expireds last year
• Why he prefers NOT to be the first agent to list the house
• How he handles expireds that are overpriced
• What about the DNC – this was a surprising answer!
• …and much more!

Find out, enjoy and learn – Jimmy Q & A. And remember to post your comment!

You can also download the call here

“You have been just the encouraging kick in the a*s I have needed. Thanks! I still need to work on my daily “to do”. Help??

~ Sharron

Doing stuff matters. Doing the RIGHT STUFF is important – and we’ll get to that in a moment. But first….

There is to it than the doing part to reach your goal. Yes, prospecting, contacting expireds, calling, door knocking – all that is all well and good. But the important secret is in FOCUS. What you focus on expands. What you focus on you attract into your life.

1. Focus on WHY you are in real estate. What do you like about the business the most? Keep reminding yourself why you do what you do every single day.

2. Focus on FUN and JOY. What do you enjoy doing most? Do more of that and MORE of it will show up. I know I’m going a bit Tony Robbins on you here, but feeling good is so important. Feeling good is contagious. If you feel good, people around you feel good. That includes your prospects and your clients.

3. Focus on PEOPLE. What type of people do you enjoy working with most? Be specific. My list includes “fun, interesting, agreeable, pleasant and ready, willing and able to pay for my services” people. Make a list and keep looking for those and they WILL show up.

4. Focus on your SUCCESS. What are the things you are most proud of right now? Keep reminding yourself and more will show up.

Now back to the DOING – the action part. Here is your plan daily plan to get you up and running quickly:

• Before you do anything else, review your FOCUS list every single day, first thing in the morning for 2-3 minutes.
• Practice by yourself or with a partner: 15 minutes – prospecting scripts and role playing, 15 minutes – listing presentation
• Call one person on your SOI list and chat with them
• Call or visit in person one expired listing and/or one FSBO
• If weather permits, knock on 10 doors around your listing (or your company listing) and chat with the neighbors
• Call two leads on your follow up
• Preview two listed properties near your listing
• Preview (drive by) two recent sales
• And finally, absolutely take at least one full day off per week. No work, no cell phone, no email, nothing that has to do with real estate. Just fun, family, friends.

Take command of your Direct Mail Army! Your expired listing letters and postcards are talking to your potential (and current) customers when you’re not there, or when you can’t. Many expired listings will not have a phone number. Vacant properties, sellers out of the area, gated communities…. In all those cases, direct mail becomes your way of introducing yourself to them. After the initial contact, direct mail talks to your leads about the benefits of working with you. It keeps reminding them who you are, how you are different from the regular real estate crowd, and how the sellers benefit by working with you.

Here are eleven quick tips to help you spend less and get more leads, more listings, and more commissions.

1. Repeat. Don’t rely on single mailing. Consistency is just as important as interesting content. Set up a plan to mail at least two or more mailings in a sequence. More is better.

2. Vary your content. Make some pieces educational, some interesting, and some about you. Don’t make each one ONLY about you. Leave ego promotions for your competition.

3. Vary the format. Mix up postcards, letters, newsletters, updates, fliers. Keep it interesting.

4. Have a good design. Make sure each piece is well designed. Design creates a powerful first impression about you and your business. Your audience will create opinions before they even read your letter, postcard or a mailer.

5. Always mail letters first class. Nothing screams “junk mail” like a bulk stamp and a window envelope.

6. Mail the right message to the right audience. Each piece needs to be target-specific. Expired listings worry about getting the house sold and getting it done right. FSBOs are concerned about commissions. Make each message RELEVANT to them.

7. Four questions. Every point in every mail piece MUST answer your customer’s questions: Why is this important? Why should I care? How will this benefit me? What do I do next?

8. Keep it personal. A quick way to a trash can is through using sales talk, business jargon, and empty buzz words. Make your language informal, personal, interesting, and easy to read. Write as if you were speaking to your reader in person.

9. Test and adjust. You will never be done. It’s a process that always evolves. Talk to your customers, ask them what worked, what didn’t and why. Then go back and make changes. Everything works sometime. Nothing works all the time.

10. Follow up in person or over the phone, if you can. Don’t rely on mail alone.

11. Use testimonials. Third party can sell you and your service faster and better than anything else. Use pictures, stories, and be as specific as you can.