http://expiredplus.com/x-files Expired Listings, Real Estate Marketing, and the Zen of Success Mon, 12 May 2008 16:42:38 +0000 http://backend.userland.com/rss092 en Teresa from Grant Cole Realtors in Lexington, MA writes about our last week's seminar on how to sell more listings: "Hi Borino- I enjoyed listening to you today and took 3 pages of notes." ...and McCullough from Re/Max North Carolina says: "What a wonderful and helpful session! Thank you so much for ... http://expiredplus.com/x-files/2008/05/12/lets-talk-this-saturday/ Those were his exact words. And he wasn't smiling. Neither was I.I swear I thought I've done everything right. Everything! Great CMA, smooth listing presentation.We were just a bit too high on the price, but not by too much.The house was decent and fairly clean. I had the lock box ... http://expiredplus.com/x-files/2008/04/28/sell-the-sucker-already-damn-it/ I got it again in the mail yesterday. The usual real estate postcard: “HEY, Look at me, I just sold a house” Whoopty doo! Another poor schlep plucking down her hard-earned money on a lame direct mail campaign. When will these people learn? Geo-targeting (direct mail to a specific geographic area for the ... http://expiredplus.com/x-files/2008/03/31/i-double-dog-dare-ya/ Thomas Edison failed 1,000 times before he invented the light bulb." "Colonel Sanders offered his recipe to 1,000 restaurants before one finally took it." WOW. Perseverance, you think? Bull. God, I can't tell you how many times I've heard that 'inspirational' perseverance nonsense from all the ra-ra trainers, motivational snake oil salesmen, and pump-up ... http://expiredplus.com/x-files/2008/03/19/edison-colonel-oh-my/ "The market is bad, we want to wait." "We already have an agent in mind." "If we can't get $450,000 then we won't sell." Sounds familiar? What do you say when your potential client gives you an objection like that? Your next listing and thousands of dollars in commissions depends on your answer. ... http://expiredplus.com/x-files/2007/10/31/the-market-is-bad-we-will-wait/ This has nothing to do with expired listings or real estate, other than follow your dreams, and have fun on the way there. I don't follow American Idol, or Talent from the other side of the pond. But I stumbled on this video of the 6-year old Connie and I ... http://expiredplus.com/x-files/2007/06/17/connie-stole-my-heart/ "Does anyone know of a successful marketing strategy, or a marketing tool that you have had success with... I need help!!" As a matter of fact I do. How would you like to get your business up and running within the next 90 days, guaranteed? Here is a simple (and cheap!) ... http://expiredplus.com/x-files/2007/06/06/simple-and-cheap-real-estate-marketing-plan/ Today's guest article offers some great tips on how to become a successful Expired Listings agent... enjoy. How to Make Six Figures Prospecting Expired Listings Prospecting expired listings can be the core of anyone’s business in the real estate field. You can create a system that will give you repeatable results ... http://expiredplus.com/x-files/2007/05/13/how-to-make-six-figures-prospecting-expired-listings/ “I need a sample expired listing letter to send out. I am new and want to make sure that I send out the right letter to the homeowners. Thank you.” wrote a real estate agent from California recently. I spent two years perfecting my expired listing letter I sent to ... http://expiredplus.com/x-files/2007/05/10/i-need-a-sample-expired-listing-letter/ It's been a while since I stood in front of a camera, so last Friday was really fun. Hollywood director Leigh Gregory cast me in a small part of a angry, controlling manager Barry. Yes, I know, it was a big acting stretch for a quiet introvert like me ;-) I ... http://expiredplus.com/x-files/2007/05/01/on-the-film-set-again/