Author Archives: borino

GOING VIRTUAL

How To Turn Your Real Estate Operation Into Digital – And Get Sales And Listings Borino chats with Shana Gates Shana and her team have been busy ramping up for a productive 2020… When the COVID pandemic hit and crushed all the plans. It was time to pivot to video, virtual meetings, and digital presentations.…

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How To Get More Listings – Live Real Estate Coaching

Here is the latest Q&A live session where I answer your questions on how to get more listings:  How do you approach FSBOs who are listed in the MLS with a discount broker How to dramatically improve your dialogs, presentations, and your communication using a digital recorder Creative 3-step marketing strategy to use “JUST SOLD”…

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Back To Business

All right real estate rockstars, It’s time to get back to business. Ready? Make a simple 90-day plan. This will be your road map so you can get on track… and stay on track. Grab your calendar and and some paper. Seriously, don’t just glance at this, nod your head, and say “Great idea. I’ll…

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Difficult Seller, Listing Presentation Tip, Calling FSBOs – New ASK BORINO

In the latest episode of ASK YOUR COACH BORINO we’ll tackle…. How to approach an NOD seller who is also an acquaintance. You do want to help, but you have to handle their sensitive situation with respect and tact. How to answer a lengthy email from a seller sent to agent with thousand questions about…

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How To Quickly Break The Ice With Expired Listings

Here is how to quickly break the ice, create a friendly vibe, and build a genuine connection and trust with and expired listing when you meet for the first time: SMILE. Smile has incredible psychological and social power. Do a little exercise with me right now – seriously try it, don’t just read it, OK?…

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THIS Will Ruin Your Real Estate Business

Drive for perfection costs you thousands and THOUSANDS of dollars… and it will ruin your real estate business. Consider this… There was a ceramics teacher who announced that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of…

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Rookie agent gets an expired listing

Rookie Agent Gets Her First Expired Listing

Expired listings can be a tricky source of new business. When another agent couldn’t get a property sold, should you step in and try to take the listing yourself? That’s a question posted in a recent article on expired listings by Mary Beth Klatt on Realtor.com. It’s a practice that some look down on because…

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Are Overpriced Expired Listings Worth It?

You pull a list of new expired listings — and there it is. An overpriced dud that should have been priced $100,000 less. You may wonder: “What were these people thinking?” Is an overpriced expired really worth the effort? Should you still contact them or are you wasting your time? Get the answers on this…

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New Expired Listings Vs. Old Expireds

What will get you listings faster? Going after new expireds? Or are you better off contacting old ones. You will get the answer in this short episode of Borino TV.  

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How To List Expireds – Step By Step

This is a good time to go after expireds. With the right approach you can quickly get some leads, set a few appointments… And pick up good listings. I put together a cheat sheet (plus a video) that will walk you through the whole process. It takes three steps (and some tools) to go from an expired to an appointment…

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