Author Archives: borino

Prospecting Expired Listings – Is It Ethical?

My grandfather’s favorite saying was: “De gustibus non est disputandum.” Grandpa was a smart man. Ambitious, personable and honest. You’d like him. He would make a good real estate agent. Would he be good with expireds? Or would he consider going after expired listings too tacky? As with most things in real estate (and in…

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how to write a perfect expired listing letter

The trouble with most letters (and not just to expired listings) is they sound too stuffy, too professional, too much like a loud and cheap radio commercial. You may be better off writing it yourself rather than recycling what has been said and trashed thousands of times. But it’s not an easy task to come…

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