Category Archives: expired listing letters

New real estate marketing and communication technique – The Connector Formula

Imagine one day, while having your morning coffee, you read an article in the paper on green tea. You learn that 2,000 participants in a study done in Iceland experienced rejuvenation and much more youthful appearance by drinking two cups of green tea a day. Then you turn the page and forget all about the…

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The Scratch and Dent Sale

Wow, what a great weekend! We closed the office early on Friday and I took off for a nice long weekend with great friends, great snow, and awesome skiing. Getting up the mountain was a bit hairy – the snow storm made the road beautiful but tricky to drive. At the end we did make…

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How to List One Expired Listing per Week

“ Mr. B, How many contacts should I be working with on a weekly basis, on average, if  my goal is 1-2 listings per week?” ~ Mike Charleston, S.C. Good question, Mike… You should be working with as many as you can handle (the more the better, of course). And as many as it takes to…

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Trouble with Expired Listings

Just got this email: “I am having trouble getting good numbers for expireds. What is the best way to contact expireds?” Donna Keller-Williams If you’re not getting good results with expireds, you’re not alone as you can see.  I have some cool new tips and tricks for ya. And if you’re not too busy next…

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How to have more expired listings… and business in general

Sharron, a newer agent sent me this: “You have been just the encouraging kick in the a*s I have needed. Thanks! I still need to work on my daily “to do”. Help?? ~ Sharron Doing stuff matters. Doing the RIGHT STUFF is important – and we’ll get to that in a moment. But first…. There…

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How to have expired listings call you – with direct mail

There is an army of salespeople standing by, ready to make your phone ring. Always available, dutifully talking to expired listings, potential sellers and buyers. Nothing can stop them: no spam filters, no Do Not-Call-Registry, not even a locked front door will prevent them from completing their mission. Take command of your Direct Mail Army!…

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Good real estate news

Real estate market is coming back. That’s the conclusion of today’s AP article. The U.S. housing market has started to recover from the most far-reaching crisis since the Great Depression, data released Thursday show. Sales of previously occupied homes rose for the third month in a row in June. Summer’s here. Buyers are out. And…

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8 Mail Tips for Better Response from Expired Listings

Bryan asks: Hi Borino, I purchased your Expired Listings system awhile back and I have a  question for you.  What do you think if using window envelopes?  I have a great mail merge program and it would be WAY easier for me to send the letters in this form.  Have you ever tried it? Good…

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re: questions about expired listings

Kathleen wrote to me: “Need your help. It’s hard for me to call expireds because i don’t have the confidence.” I also got this one from Maricela: “Do you think that expired listings are good to do right now?” The DNC Registry, no phone number, “why didn’t you show my house when it was listed?”….…

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Direct Mail is Dead

“Direct Mail Is Dead” read a headline on a busy real estate forum recently. Maybe you’ve seen it. What followed was a frustrated post from an agent complaining about not getting any returns on his Just Sold post card campaign. Nice design, heavy gloss paper, nice photo of the property. This poor guy mailed hundreds and…

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