Category Archives: real estate marketing tools

How To STOP LOSING LISTINGS – The Listing Conversion Formula For Real Estate Agents

Find out why some real estate agents – good competent agents, keep losing listings. Apply the 3-part formula to convert more motivated leads into clients and listings. You will see that prospecting for leads is not enough. How to fix your follow up process to get more appointments (and why the ‘drip’ campaigns do not…

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Make Your Prospects TRUST You – Turn Them Into Real Estate Clients

How To Be TRUSTED As A Real Estate Agent – And Get More Clients. How To Make Your Prospects Trust You – And Turn Them Into Clients. Live real estate coaching session for agents with your coach Borino. You may be the hardest working realtor on the planet: prospecting, following up, holding open houses, working…

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HOW TO TURN TOUGH SELLERS INTO GREAT LISTINGS

In this weekly episode of success tips for real estate agents, your coach Borino will show you how to deal with unrealistic, difficult seller prospects, and how to turn those leads into good listings, sales and commissions. How to use specific dialogs (not sales scripts) and communicate clearly during your listing presentation so that you…

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Mailing Christmas Cards To Expired Listings? Wait!

We all get them, right? The corporate Christmas or, more politically correct “Holiday Best Wishes” mass-mailing cards: Warmest Wishes from the Law Firm, Peace on Earth from the mortgage company, and Season’s Greetings from the insurance agent. Sometimes even hand-signed (probably a lousy annual job for the receptionist) and with a phone number, just in…

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How to List One Expired Listing per Week

“ Mr. B, How many contacts should I be working with on a weekly basis, on average, if  my goal is 1-2 listings per week?” ~ Mike Charleston, S.C. Good question, Mike… You should be working with as many as you can handle (the more the better, of course). And as many as it takes to…

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I was fired….

“You make it sound so easy!” said one of my private coaching clients after we finished another round of role-playing. “Yeah, I was born with this awesome talent for real estate scripts.”  I said laughing. The truth is, I am a bad salesman. Horrible. No joke. I was fired – yes FIRED – from my…

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New agent worries

Here is a cool email: “Borino, I may not have been able to afford your Expired Plus system, but I’ve followed your marketing plan for a month and have managed to sell 5 homes (my first five). Thanks for the great advice!” Mike Exit Realty, Alabama In my latest seminar,  I’ll show you exactly what…

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How to have more expired listings… and business in general

Sharron, a newer agent sent me this: “You have been just the encouraging kick in the a*s I have needed. Thanks! I still need to work on my daily “to do”. Help?? ~ Sharron Doing stuff matters. Doing the RIGHT STUFF is important – and we’ll get to that in a moment. But first…. There…

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Good real estate news

Real estate market is coming back. That’s the conclusion of today’s AP article. The U.S. housing market has started to recover from the most far-reaching crisis since the Great Depression, data released Thursday show. Sales of previously occupied homes rose for the third month in a row in June. Summer’s here. Buyers are out. And…

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Me vs. Foreclosures, Short Sales and REOs

Here is snippet from a real estate forum: “I must say Borino you made a tight webpage. In my neck of the woods taking listings isn’t converting much to sales. In a regular market I could see the numbers working like your excel video. I can see in my mls (area) however everything that is…

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