A Peek Inside the New Borino HQ
Here is another tool we use here in the Borino Marketing HQ every day. It is a white board alternative from Whitey Board. Just stick on, smooth it out, and it’s ready to go. Very inexpensive (the 8×5 was $100), removable, and it works great for tracking, planning, mind-maps, brainstorming or writing notes. Check it…
Here Is The Proof
Ryan is a cool guy. A brand-new agent. Here is his first email: “You asked for comments last week and I’m sorry I’m taking till now, but I can’t tell you how much your program is helped me. I’ve watched all your webinars and followed all your advise. YOU ARE THE BEST! I’ve been my…
How Far To Go With Expireds?
Borino, How far back is too far to go for expired listings to market to? ~ Mike, RE/MAX Go as far back as you can, even a year or two. Many owners who tried to sell and move in the past will sooner or later try again. Old expireds are often BETTER and EASIER to…
How to Contact Expired Listings – Part 1
How would you like to contact expired listings easily and list an expired within the next seven days? And I’m not talking some over-priced junk with bossy sellers, carpet from 1964 and a doberman named Killer. I mean a nice clean listing. Reasonable,motivated seller. And priced to move. I was recently invited to do an…
Expired Listings Tip: They want to go with another agent
“I just spoke with an Expired and she said they are planning to list next week. But they are going with an agent who was referred to them. I told her I would still call her next week, but what should I say? How can I get an appointment?” Going up against an agent who…
Mailing Christmas Cards To Expired Listings? Wait!
We all get them, right? The corporate Christmas or, more politically correct “Holiday Best Wishes” mass-mailing cards: Warmest Wishes from the Law Firm, Peace on Earth from the mortgage company, and Season’s Greetings from the insurance agent. Sometimes even hand-signed (probably a lousy annual job for the receptionist) and with a phone number, just in…
It’s Not Working
Charles posted a very candid comment about not being able to get good results with expireds: “Unfortunately 98-99% of the expireds do not have phone numbers, and those that do have the phones disconnected. I have a series of four letters that I send with poor results (only one sale so far, after many monts…
Expired Listings: A Simple Plan
Rene — a RE/MAX agent from Toronto has just started using the Expired PLUS. As part of the package he got a free one-on-one coaching session with me. A few days later he sent me this follow up: “I just wanted to send you quick note and let you know how my first week has…
EXPIRED LISTING: “We’re going to wait… And think about it.”
This was a good expired listing. Three clean bedrooms, decent size, nice yard. It needed a new driveway but other than that, very saleable listing. Sellers – an older couple – were planning to move to Oregon. Kids were out of the house and it was too much upkeep and too much hassle for them.…
New real estate marketing and communication technique – The Connector Formula
Imagine one day, while having your morning coffee, you read an article in the paper on green tea. You learn that 2,000 participants in a study done in Iceland experienced rejuvenation and much more youthful appearance by drinking two cups of green tea a day. Then you turn the page and forget all about the…
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