Tag Archives: expired listing letters
The $14.95 Ripp Off
I was staying in an elegant upscale hotel in San Francisco. My room was spacious and clean. And expensive. Being the A-type workholic I am, the moment I unpacked, I was behind a big desk to get some work done before the seminar. I fired up my laptop when I noticed it. A simple note with instructions…
How Far To Go With Expireds?
Borino, How far back is too far to go for expired listings to market to? ~ Mike, RE/MAX Go as far back as you can, even a year or two. Many owners who tried to sell and move in the past will sooner or later try again. Old expireds are often BETTER and EASIER to…
Mailing Christmas Cards To Expired Listings? Wait!
We all get them, right? The corporate Christmas or, more politically correct “Holiday Best Wishes” mass-mailing cards: Warmest Wishes from the Law Firm, Peace on Earth from the mortgage company, and Season’s Greetings from the insurance agent. Sometimes even hand-signed (probably a lousy annual job for the receptionist) and with a phone number, just in…
Expired Listings: A Simple Plan
Rene — a RE/MAX agent from Toronto has just started using the Expired PLUS. As part of the package he got a free one-on-one coaching session with me. A few days later he sent me this follow up: “I just wanted to send you quick note and let you know how my first week has…
Trouble with Expired Listings
Just got this email: “I am having trouble getting good numbers for expireds. What is the best way to contact expireds?” Donna Keller-Williams If you’re not getting good results with expireds, you’re not alone as you can see. I have some cool new tips and tricks for ya. And if you’re not too busy next…
How to have expired listings call you – with direct mail
There is an army of salespeople standing by, ready to make your phone ring. Always available, dutifully talking to expired listings, potential sellers and buyers. Nothing can stop them: no spam filters, no Do Not-Call-Registry, not even a locked front door will prevent them from completing their mission. Take command of your Direct Mail Army!…
Me vs. Foreclosures, Short Sales and REOs
Here is snippet from a real estate forum: “I must say Borino you made a tight webpage. In my neck of the woods taking listings isn’t converting much to sales. In a regular market I could see the numbers working like your excel video. I can see in my mls (area) however everything that is…
8 Mail Tips for Better Response from Expired Listings
Bryan asks: Hi Borino, I purchased your Expired Listings system awhile back and I have a question for you. What do you think if using window envelopes? I have a great mail merge program and it would be WAY easier for me to send the letters in this form. Have you ever tried it? Good…
how to write a perfect expired listing letter
The trouble with most letters (and not just to expired listings) is they sound too stuffy, too professional, too much like a loud and cheap radio commercial. You may be better off writing it yourself rather than recycling what has been said and trashed thousands of times. But it’s not an easy task to come…
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