Tag Archives: expired listings prospecting
Are Overpriced Expired Listings Worth It?
You pull a list of new expired listings — and there it is. An overpriced dud that should have been priced $100,000 less. You may wonder: “What were these people thinking?” Is an overpriced expired really worth the effort? Should you still contact them or are you wasting your time? Get the answers on this…
How To List Expireds – Step By Step
This is a good time to go after expireds. With the right approach you can quickly get some leads, set a few appointments… And pick up good listings. I put together a cheat sheet (plus a video) that will walk you through the whole process. It takes three steps (and some tools) to go from an expired to an appointment…
Not Enough Expired Listings
Here is the problem. Expireds are disappearing. Spring market is almost here and everything is selling – even the overpriced dogs get offers! Plus, less expireds means more competition. So how is it that some of my students still get 2-3 listings a week? A WEEK! I will show you exactly how it’s done next Tuesday,…
Are You Rehearsing For Failure?
Marketing guru Seth Grodin posted a great tip: The active imagination has no trouble imagining the negative outcomes of your new plan, your next speech or that meeting you have coming up. It’s easy to visualize and even rehearse all the things that can go wrong. The thing is: clear visualization, repeated again and again,…
How to have expired listings call you – with direct mail
There is an army of salespeople standing by, ready to make your phone ring. Always available, dutifully talking to expired listings, potential sellers and buyers. Nothing can stop them: no spam filters, no Do Not-Call-Registry, not even a locked front door will prevent them from completing their mission. Take command of your Direct Mail Army!…
Direct Mail is Dead
“Direct Mail Is Dead” read a headline on a busy real estate forum recently. Maybe you’ve seen it. What followed was a frustrated post from an agent complaining about not getting any returns on his Just Sold post card campaign. Nice design, heavy gloss paper, nice photo of the property. This poor guy mailed hundreds and…
Expired Listings, Edison, Colonel… Oh My!
“Thomas Edison failed 1,000 times before he invented the light bulb.” “Colonel Sanders offered his recipe to 1,000 restaurants before one finally took it.” WOW. Perseverance, you think? Bull. That’s what I think. God, I can’t tell you how many times I’ve heard that “inspirational” perseverance nonsense from all the ra-ra trainers, motivational snake oil…
Prospecting Expired Listings – Is It Ethical?
My grandfather’s favorite saying was: “De gustibus non est disputandum.” Grandpa was a smart man. Ambitious, personable and honest. You’d like him. He would make a good real estate agent. Would he be good with expireds? Or would he consider going after expired listings too tacky? As with most things in real estate (and in…
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