will they hate me because of expired listings?

Gwen sent this email:

“Borino, I posed the question about expireds at an office meeting… Other agents told me that going after expireds would quickly get me hated in this local RE community! This response has made me hesitant!

MY QUESTION:  How does your program address this issue?  I have closed one sale with a first time home buyer. I don’t want to average 1 sale every 4 months! HELP!”

Interesting question…. will other agents hate you for going after expireds?

Yes, there were some agents in my town who didn’t like me. Some didn’t care. And some admired my system and the results. Some even tried to copy it (which is a form of flattery, don’t you think? 😉

It comes down to business. Why do I do what I do?

1. I want to help sellers who were stuck with a wrong agent.

2. I want to help buyers find a nice home.

3. I want to get paid well for my service.

That’s it. I don’t really care if I’m liked (or popular). This is BUSINESS. This is how I put food on my table. This is how I pay my bills. And this is what I enjoy doing.

Here is the thing. Agents who do well always have somebody who doesn’t like them. Simple as that.

Whether they do expireds, FSBOs, sphere of influence, advertising… There will be other agents out there criticizing, pointing fingers, and complaining.

Believe me, I had my share of critics and complainers. But none, NOT ONE of them had more listings and closed more sales then me. It was the same crowd reading the morning paper, worrying about the economy, and complaining about the market without actually doing anything.

You notice busy, productive agents don’t waste time and effort on stuff that doesn’t produce business? Go figure.

Here is how I address it in the Expired Plus:

  • Be honest.
  • Be ethical.
  • Be truthful.

But also be aggressive and focused. Because at the end, you run your own business. You are the CEO and Sales Manager. You and only YOU are responsible for your income, your success and your life.

Wanna do more than one sale every four months? I’ll show you exactly how. Step by step. It’s actually pretty easy. Using the X-Tracker we analyze where you are. Then we set up a plan how to list 1, 2, 3 or even more homes every month.

Then you just work the system every day. Research expireds. Contact them. Start mailing them. Go visit them in person. Takes about an hour. Five days a week. 2-3 expireds every day and you’re on the roll. These could be new or old expireds (sometimes old ones are even better).

That’s all there is to it. You know the best answer for those negative complainers?

Massive success! Once you drive a nice car, live in a beautiful home, have plenty of money in the bank, then you can just laugh at them. And maybe you’ll even inspire one or two. 😉

How about you? Do other agents dislike you when you go after expireds? And if so, what do you do?


What do YOU think? Share Your Thoughts!